ELUMEN PLAY

PRESS PLAY TO START.

Semi-permanent color. Maximum versatility.

goldwell elumen play fullscreenteaser 2019


BENEFITS

Compact assortment.
With up to 100% fading on tone.

Lasts up to 10-15 washes.*

8 out of 10 stylists perceive an improved hair structure.**

83% rate the shine better than a leading competitor.**

More than 60% rate the hair feel after coloration with Elumen Play better
than leading competitors.**

60% of stylists rate the color brilliance better than leading competitors.**


13 SHADES

COLORFUL. MIX & MATCH.


ASSORTMENT

SUPPORT PRODUCTS.


TECHNOLOGY

goldwell elumen teaser technology 2019

HDmax Technology

A system of specially-selected direct dyes are designed to fade on tone.
Creates extraordinary intensity by sitting both on the outer
and inner levels of the cuticle layer.

Shine & Care Technology

Gives outstanding color shine, brilliance and hair that is
healthy-looking (Glow Effect).


UNLIMITED CREATIVITY. 2 EASY STEPS.


MATCHING ELUMEN PRODUCTS

LET IT STAY. OR LET IT GO.


CONTACT

For further information please contact your Goldwell representative.



*Depending on shade and hair structure

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