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COLOR FOR EVERYONE. CREATIVITY MADE EASY.
COLORANCE IS FOR EVERYONE.

EVERY STYLIST. EVERY CLIENT. EVERY SERVICE.
 
It's the easiest and most versatile demi-permanent color on the market and can be used to create anything from soft hues to strong statements.
 

Light Dimensions

SMOOTHER. STRONGER. BRIGHTER. BETTER.

Goldwell's superior lightening range with cutting edge technologies.
 

Kao Salon Virtual Experience 2021

JOIN THE EXPERIENCE!

48 HOURS OF PURE CREATIVITY – DIRECT TO YOU, WHEREVER YOU ARE!
 
3-4 OCTOBER 2021
 

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COLOR DIFFERENT

Experience a different way of creating color.

A different direct dye system.
Stunningly different results.
A different creative inspiration.

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REVITALIZE YOUR SCALP.
BEAUTIFY YOUR HAIR.

A rejuvenating scalp-care
routine inspired by skin care.

lt individually counteracts and prevents 
  the key signs of scalp aging.


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ELUMENATION

Imagine the most stunning hair colors you can.
The most vivid reds, the deepest blues,
the freshest greens and most fiery oranges…
And now imagine the colors glow – with reflections of brilliant light.

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THE COLOR ZOOM ’19 COLLECTION

CREATE THE FUTURE AS YOU SEE IT –
IT‘S TIME TO REMIX YOUR REALITY.

Escape your reality and have some fun.
Mix pop with punk. Shake it up.

Discover Goldwell’s newest Hair Fashion Collection –
the REMIX Collection.

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NEW @ELUMENATED HAIR COLOR SERVICES

EXPRESS YOUR CREATIVITY IN COLOR.

@Elumenated Hair Color opens up a whole new category of salon services.
The Goldwell System products offer all you need to customize,
enrich and perfect each color service.

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THE NEW GOLDWELL SYSTEM

Dedicated to color creativity, the Goldwell System products now
offer you everything you need to customize, enrich and perfect each
color service in one toolbox.

@PURE PIGMENTS

IMAGINE COLOR. NOW MULTIPLY IT.

@Pure Pigments marks a revolution in Goldwell hair color.
High-definition direct dye additives that elevate hair color with
unprecedented vibrancy and brilliance.

NEW
KERASILK STYLE - SPIN SILK INTO STYLE

With Kerasilk Style you can now extend your Kerasilk
experience and include flawless and durable styles to
keep the silky hair feel.

THE ICONIC BRUNETTE COLLECTION

Take brunette to the next level of shine and fashion
with the new Topchic @Elumenated Brunette Shades
and boost the style with extra body.

COLORANCE - ALWAYS YOUR RIGHT CHOICE.

No matter what mood your client wants to express
Colorance gives her shiny, healthy looking hair.

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KERASILK CONTROL

Silky perfection for unmanageable
and unruly hair.

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DISCOVER THE BEST STYLESIGN EVER

The salon exclusive styling brand developed with and for stylists.
Designed to be your most important tool – besides your Professional support for great style.

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KERASILK BEAUTIFYING HAIR PERFUMES

The elegance of fine fragrances –
combined with beautifying hair care benefits.

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SMOOTHING

The salon exclusive Kerasilk Keratin Treatment Service provides long-lasting transformation into perfectly smooth and soft hair for up to 3–5 months.

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KERASILK

Premium Hair Care

Make your clients fall in love with their hair.
Discover five customizable salon services for long-lasting transformation.

Goldwell Creative Global Awards

ANGELO SEMINARA
GLOBAL AMBASSADOR FOR GOLDWELL

As one of the most globally celebrated hairstylists, Seminara will create limited-edition collections and inspire innovation for Goldwell’s products and services. 
 

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