Experience a different way of creating color.

A different direct dye system.
Stunningly different results.
A different creative inspiration.

Imagine the most stunning hair colors you can.
The most vivid reds, the deepest blues,
the freshest greens and most fiery oranges…
And now imagine the colors glow – with reflections of brilliant light.

CREATE THE FUTURE AS YOU SEE IT –
IT‘S TIME TO REMIX YOUR REALITY.

Escape your reality and have some fun.
Mix pop with punk. Shake it up.

Discover Goldwell’s newest Hair Fashion Collection –
the REMIX Collection.

@Elumenated Hair Color opens up a whole new category of salon services.
The Goldwell System products offer all you need to customize,
enrich and perfect each color service.

Dedicated to color creativity, the Goldwell System products now
offer you everything you need to customize, enrich and perfect each
color service in one toolbox.

IMAGINE COLOR. NOW MULTIPLY IT.

@Pure Pigments marks a revolution in Goldwell hair color.
High-definition direct dye additives that elevate hair color with
unprecedented vibrancy and brilliance.

With Kerasilk Style you can now extend your Kerasilk
experience and include flawless and durable styles to
keep the silky hair feel.

Take brunette to the next level of shine and fashion
with the new Topchic @Elumenated Brunette Shades
and boost the style with extra body.

No matter what mood your client wants to express
Colorance gives her shiny, healthy looking hair.

Silky perfection for unmanageable
and unruly hair.

The salon exclusive styling brand developed with and for stylists.
Designed to be your most important tool – besides your Professional support for great style.