MAKE MORE OF YOUR MAN

Lisa Whiteman

Goldwell Global Master, UK

image men benefits 01

"HE SIGNS UP FOR A HAIRCUT. BUT HE NEEDS MORE."

EXPLOIT THE BUSINESS POTENTIAL

86 %

of men feel more attractive when they are well groomed.1a

USE YOUR OPPORTUNITIES

75 %

of men worry about greying.2

INCREASE YOUR SALES

65 %

of men say they purchase a product if it is recommended to them.1b


1 Source: Mintel 2012, Men’s Grooming and Toiletries, US, October 2012, 965 male internet users age group 18–44/ a who use toiletries/shaving products./ b recommendation from family/friends. 2 Source: Mintel 2010, Age of discontent – Grey hair tops men’s appearance concerns, UK, August 2010, British men aged 45–54.


SERVICES AND TECHNIQUES

UPGRADE FROM ‘JUST A HAIRCUT’

FIND OUT WHAT MORE YOUR MAN WANTS AND CHOOSE THE FITTING SERVICE OUT OF EVERY OPTION.

STYLING

GIVE YOUR MAN STYLE

Create his individual look and bring out the best of his new cut with men specific styling. 


image men service techniques 01

SCULPTED STYLE

Must have:

Dualsenses Men Power Gel.

image men service techniques 02

NATURAL STYLE

Best choice:
Dualsenses Men Texture Cream Paste.

image men service techniques 03

FLEXIBLE STYLE

Brand new:
Dualsenses Men Dry Styling Wax.

CARE

TAKE CARE OF YOUR MAN


Because he wants care, too. 
Start in-salon to convince him with one of the men tailored services – for example the Revitalizing Massage – then recommend Dualsenses Men for at home.

image men service techniques 04

REVITALIZING MASSAGE

Powerful vitalization:

Dualsenses Men Activating Scalp Tonic.

COLOR

REJUVENATE YOUR MAN

Make him feel confident with color. Show him his possibilities to complete his desired look with one of the men specific color services – for example Grey Camouflage. 

image men service techniques 05

GREY CAMOUFLAGE

Turn back time:

Men ReShade.


ASSORTMENT AND INNOVATIONS

THE GOLDWELL MEN PORTFOLIO

100 % DEVELOPED FOR MEN ONLY, TO LOOK THEIR BEST – EVERY DAY. COMBINING SIMPLICITY, EFFECTIVENESS AND SPEED.

image men assortment 01

At home

NEW: DUALSENSES MEN

INSTANTLY PROVIDES STRONG, HEALTHY LOOKING HAIR

NEW: ANTI-DANDRUFF SHAMPOO
• Instantly fights dandruff
• Rebalances dry scalp 

NEW: DRY STYLING WAX
• For natural definition with soft shine

image men assortment 02

In-Salon

UNIQUE MEN RESHADE

5-Minute grey blending for men

• Discrete and quick application at the washbasin
• No visible regrowth


SALON MARKETING

GET READY FOR SUCCESS.

image mens marketing education 01

TAKE THE FINAL STEP ON BECOMING YOUR CLIENTS’ FAVOURITE SALON AND INCREASE YOUR BUSINESS:

WITH THE TARGETED MARKETING SUPPORT PACKAGE.



SALON EDUCATION

"MAKE MORE OF YOUR MAN" SEMINAR

MASTER THE POSSIBILITIES FOR MEN.

image mens marketing education 02

WHAT'S IN IT FOR YOU:

• Learn insights on how to serve male clientele successfully
• Consultation as conversation – how to speak to him
• Innovative techniques and services bringing men packages to the next level in your salon
• Care and styling tips for holistic services
• Inspirational hands-on sessions to gain excellence and have fun

For further information and booking details please go to

 

You have successfully withdrawn from the Google Analytics measurement process.

USE OF COOKIES

We require your consent to the use of cookies before you can visit this website. I consent to the of cookies.

If you want to know more about the cookies this site uses or about cookies in general, please click here.

COOKIES

We are sorry that you have decided not to use cookies.

Unfortunately, our website does not work optimally without the use of cookies. Hence, you will be unable to visit goldwell.com.

If you would like to change your mind and authorize the use of cookies at this time, please click here.

COOKIE POLICY

WHAT IS A COOKIE? 

A cookie is a small text file a web portal installs on your computer, tablet or smartphone when you visit the portal. Cookies can help us in many ways, they make it for example possible for the portal to remember certain entries and settings (e.g. login info, language, font size and other display preferences) for a specific period of time so you do not have to re-enter this information every time you visit and navigate the portal., for example, by allowing us to tailor a Web site to better match your interests or to store your password to save you having to re-enter it each time. Furthermore, when you visit our website you may notice some cookies that aren't related to us. If you go on to a web page that contains embedded content, you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them. If you do not wish to receive cookies, please configure your Internet browser to erase all cookies from your computer’s hard drive, block all cookies or to receive a warning before a cookie is stored. 


HOW WE USE COOKIES AND FOR WHICH PURPOSE: 

Here's a list of the cookies we use and what we use them for.

 

Cookies hosted by Kao

These cookies are used to protect Goldwell’s font from being used by other websites: Cookie Acceptance, Typo3: fe_typo_user, gldwsec

 

Cookies hosted by Third parties

When you visit our website, you may notice some cookies that aren't related to Goldwell. If you go on to a web page that contains embedded content, you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

 

Google

Google uses Cookies to distinguish users and events on the website. Google Analytics tracks unique visitors. Stored in this cookie is a unique visitor ID, the date and time of their first visit, the time their current visit started and the total number of visits they have made. Google uses Cookies to decide whether a visit has timed out and also how deep a visit has gotten.  The Data is used to analyze the user interaction on the website. The tracked data is anonymous. It also uses the data to measure conversions and helps us to improve our website.

 
 

Advertisement

(AddThis, Bidswitch, AdRoll, Taboola, Rubicon Project, Pubmatic, AdTech, Advertising.com) 

Cookies of these third parties are used for measuring the conversion on our web presence. This anonymous information is used to determine the value of and to settle with an advertising partner. 

These cookie collects anonymous data about user visits to the site, such as: for example, the number of visits, the average time spent on the website, geographic location, and which pages were loaded, with the goal of displaying targeted ads.

Based on the Cookies it can be identified which Banners you have visited on the website of an advertiser, we are using the information to improve our adverts.

 

Instagram

These cookies are used by Instagram as soon as the Instagram plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: https://www.instagram.com/about/legal/privacy/# 

 
 

Pinterest

These cookies are used by Pinterest as soon as the Pinterest plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: https://about.pinterest.com/en/privacy-policy 

 
 

Youtube

These cookies are used by YouTube and/or Google as soon as a video has been integrated on a site and/or has been played. For more information on the type, use and purpose of the cookies, please click on the following link: https://www.google.com/intl/en/policies/privacy/ 

 

Facebook

These cookies are used by Facebook as soon as the Facebook plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: https://www.facebook.com/policies/cookies/ 

 

Twitter

These cookies are used by Twitter as soon as the Twitter plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: twitter.com/privacy


CONTROLLING COOKIES 

You can randomly manage and/or delete these cookies. You can delete all of the cookies stored on your computer and you can set up most browsers in such a manner that the archiving of cookies is prevented in the first place.

However, if you do this, you may have to manually adjust some settings every time you visit and live with the impairment of some of the functions.

 

USE OF COOKIES

We require your consent to the use of cookies before you can visit this website. I consent to the of cookies.

Page Top