To view this website correctly, please ensure you have JavaScript enabled.
Some of the website layout and links may not function properly with JavaScript disabled.

STRAIGHT’N SHINE

DURABLE HIGH-PERFORMANCE HAIR STRAIGHTENING.
To ensure lastingly straight hair: The Straight’N Shine System harmonizes the inner structure of the hair by means of individually adjusted products, thereby creating a conditioned balance of the hair. For long-lasting suppleness and a brilliant shine.

BENEFITS

PROFESSIONAL HAIR CARE
A special combination of oils and care ingredients, proteins, AHA Fruit Acids and Aloe Vera provides intensive moisture and care for the hair for better, more brilliant results.

ASSORTMENT

straightn shine protection

STRAIGHT’N SHINE PROTECTION (PRE-TREATMENT)

Equalizes structural differences and provides care and protection.

straightn shine agent 1 for tinted or porous hair

STRAIGHT’N SHINE AGENT 1 FOR RESISTANT OR POROUS HAIR

Precisely formulated levels of intensity make the process easier to control and optimize protection for the hair.

straightn shine agent 2 for neutralizing

STRAIGHT’N SHINE AGENT 2 FOR NEUTRALIZING

Repair Effect provides a healthier look with a more brilliant shine.

straightn shine optimizer

STRAIGHT’N SHINE OPTIMIZER

• Highly refined care complex forms thermal-protection around the hair
• Evaporating oils straighten the hair by smoothing the cuticle and improving combability
• Reduces swelling

RELATED PRODUCTS

The right products are essential to enhance and maintain the most beautiful results. We recommend these complementing Goldwell products.

colorance

COLORANCE

THE HEALTHIER THE HAIR THE MORE BEAUTIFUL AND SHINY THE COLOR RESULT WILL BE.  COLORANCE IS THE FIRST DEMI-PERMANENT COLOR WITH INTRALIPID TECHNOLOGY THAT REPAIRS THE HAIR.