GO BEYOND WHAT’S USUAL. AND EXPECT MORE FROM GOLDWELL.
Do your hair colors need a lift? Does your styling need a boost?
Bored with creating the same looks day after day?
We have what you need. A chance to open up a whole new world of inspiration and creativity.
It’s time for you to go beyond the usual and be even more creative in your work.
Hair color takes on new dimensions with the latest @Elumenated Shades in Topchic.
In 2020, it’s time to go beyond limits and expect the unexpected.
The looks in this collection interpreted Goldwell’s style
statement in three different looks:
Soft Textures, Future Glam and Bold Sport. Inspire yourself!
Have fun with Elumen and Elumen Play! Four new shades. All metallic.So you can unleash your creativity and really have some fun. Go beyondthe Elumen you know. As always with Elumen, you will have extraordinaryshine and color brilliance.
COMING IN MARCH 2020
We reinvented waves so you can reinvent wavy styles.
With new tools. New technology. New freedom. Discover an
entirely innovative way to make waves go beyond the usual.
COMING IN MAY 2020
When it comes to shine, more is more. Take your hair color services tothe next level with the new @Elumenated Topchic shades anda brand-new shade of @Pure Pigments. All inspired by cool pinks and violets.
More shine. More brilliance.
COMING IN SEPTEMBER 2020
Your clients live an active lifestyle – they don’t stick with just one look
every day. In 2020 Goldwell creates a variety of looks for every client –
style, restyle and transform with StyleSign. It’s beyond ordinary styling:
it’s the style at the speed of life.