NEWS + EVENTS

a red hair woman with beautiful long hair who used goldwell hair products

STYLE-ASSURED WITH THE NEW AND IMPROVED
Stylesign. 

Create and reimagine styles with ease. Instantly and effortlessly – with our best
StyleSign yet, you can easily elevate every look and create lasting styles.  
 

Woman with red hair glancing at the camera on light grey background with the Topchic 50 years logo in the right bottom corner.

TOPCHIC

TRUE COLOR EXCELLENCE
 
For 50 years, Topchic has consistently delivered intense colors, excellent evenness, ultimate durability and superior coverage. Today, it continues to stand for true color excellence and is as unique as you – and your color results.
 

woman with red long straight hair looking down to the left over grey background

conscious. progressive. responsible.

TOPCHIC ZERO
 
THE INCREDIBLY CARING, AMMONIA-FREE ADDITION TO TOPCHIC.
 

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LIGHTENING UNLIMITED

Goldwell is introducing two new family members to the LightDimensions portfolio to  provide our most customizable lightening line up ever – meet the new Oxycur Platin and Soft Color.
 

Blonde woman with straight hair and bright background.

COLOR FOR EVERYONE. CREATIVITY MADE EASY.
COLORANCE IS FOR EVERYONE.

EVERY STYLIST. EVERY CLIENT. EVERY SERVICE.
 
It's the easiest and most versatile demi-permanent color on the market and can be used to create anything from soft hues to strong statements.
 

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ELUMenation collection - cool chic

Elumenation - The art and science of direct dye mastery

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STRUCTURE + SHINE

REDEFINE STRAIGHT

Help your clients overcome the risk of daily straightening iron usage.
Straightened hair has never been more beautiful.

Goldwell Creative Global Awards

ANGELO SEMINARA
GLOBAL AMBASSADOR FOR GOLDWELL

As one of the most globally celebrated hairstylists, Seminara will create limited-edition collections and inspire innovation for Goldwell’s products and services. 
 

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