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SMOOTHER. STRONGER. BRIGHTER. BETTER.
Goldwell's superior lightening range with cutting edge technologies.
ELUMenation collection - cool chic
Elumenation - The art and science of direct dye mastery
DON'T CALL IT A COLOR. iT'S A CLASS OF IT'S OWN.
Some innovations are too big for just one product. With Elumenation we created a new color cateogry. STAY TUNED!
GLOBAL CREATIVE AWARDS 2020
This new competition is the next evolution of the Color Zoom Challenge –
Goldwell’s global trend competition.
Enter the Global Creative Awards – a whole new global competition.
Color different
Experience a different way of creating color.
A different direct dye system.
Stunningly different results.
A different creative inspiration.
REVITALIZE YOUR SCALP.
BEAUTIFY YOUR HAIR.
A rejuvenating scalp-care
routine inspired by skin care.
lt individually counteracts and prevents
the key signs of scalp aging.
ELUMENATION
Imagine the most stunning hair colors you can.
The most vivid reds, the deepest blues,
the freshest greens and most fiery oranges…
And now imagine the colors glow – with reflections of brilliant light.
ARE YOU COLOR OBSESSED?
A COLOR MANIAC?
At Goldwell we believe in the power of color,
but more importantly in the power of colorists like you!
Forget the boring brunettes and lacklustre blondes –
it’s time to give every client show-stopping hair color.
Let’s make 2019 the most colorful year ever.
THE COLOR ZOOM ’19 COLLECTION
CREATE THE FUTURE AS YOU SEE IT –
Escape your reality and have some fun.
IT‘S TIME TO REMIX YOUR REALITY.
Mix pop with punk. Shake it up.
Discover Goldwell’s newest Hair Fashion Collection –
the REMIX Collection.
NEW @ELUMENATED HAIR COLOR SERVICES
EXPRESS YOUR CREATIVITY IN COLOR.
@Elumenated Hair Color opens up a whole new category of salon services.
The Goldwell System products offer all you need to customize,
enrich and perfect each color service.
THE NEW GOLDWELL SYSTEM
Dedicated to color creativity, the Goldwell System products now
offer you everything you need to customize, enrich and perfect each
color service in one toolbox.
@PURE PIGMENTS
IMAGINE COLOR. NOW MULTIPLY IT.
@Pure Pigments marks a revolution in Goldwell hair color.
High-definition direct dye additives that elevate hair color with
unprecedented vibrancy and brilliance.
JOIN THE EXPERIENCE!
48 HOURS OF PURE CREATIVITY – DIRECT TO YOU, WHEREVER YOU ARE!
3-4 OCTOBER 2021
ANGELO SEMINARA
GLOBAL AMBASSADOR FOR GOLDWELL
As one of the most globally celebrated hairstylists, Seminara will create limited-edition collections and inspire innovation for Goldwell’s products and services.
KERASILK
You deserve the best servie and amazing results created just for you.Search for your nearest GOLDWELL salon. FIND SALON
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Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.