GW nuwave news-events m-teaser BEAUTIES 2020

SMOOTHER. STRONGER. BRIGHTER. BETTER.

Goldwell's superior lightening range with cutting edge technologies.
 

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ELUMenation collection - cool chic

Elumenation - The art and science of direct dye mastery

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DON'T CALL IT A COLOR. iT'S A CLASS OF IT'S OWN.

Some innovations are too big for just one product. With Elumenation we created a new color cateogry. STAY TUNED!

Goldwell Creative Global Awards

GLOBAL CREATIVE AWARDS 2020

This new competition is the next evolution of the Color Zoom Challenge –
Goldwell’s global trend competition.

 
Enter the Global Creative Awards – a whole new global competition.
 

Goldwell Creative Global Awards

Color different

Experience a different way of creating color.
 
A different direct dye system.
Stunningly different results.
A different creative inspiration.
 

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REVITALIZE YOUR SCALP.
BEAUTIFY YOUR HAIR.

A rejuvenating scalp-care
routine inspired by skin care.

lt individually counteracts and prevents 
  the key signs of scalp aging.


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ELUMENATION

Imagine the most stunning hair colors you can.
The most vivid reds, the deepest blues,
the freshest greens and most fiery oranges…
And now imagine the colors glow – with reflections of brilliant light.

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ARE YOU COLOR OBSESSED?
A COLOR MANIAC?

At Goldwell we believe in the power of color,
but more importantly in the power of colorists like you!
Forget the boring brunettes and lacklustre blondes –
it’s time to give every client show-stopping hair color.

Let’s make 2019 the most colorful year ever.

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THE COLOR ZOOM ’19 COLLECTION

CREATE THE FUTURE AS YOU SEE IT –
IT‘S TIME TO REMIX YOUR REALITY.

Escape your reality and have some fun.
Mix pop with punk. Shake it up.

Discover Goldwell’s newest Hair Fashion Collection –
the REMIX Collection.

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NEW @ELUMENATED HAIR COLOR SERVICES

EXPRESS YOUR CREATIVITY IN COLOR.

@Elumenated Hair Color opens up a whole new category of salon services.
The Goldwell System products offer all you need to customize,
enrich and perfect each color service.

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THE NEW GOLDWELL SYSTEM

Dedicated to color creativity, the Goldwell System products now
offer you everything you need to customize, enrich and perfect each
color service in one toolbox.

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@PURE PIGMENTS

IMAGINE COLOR. NOW MULTIPLY IT.

@Pure Pigments marks a revolution in Goldwell hair color.
High-definition direct dye additives that elevate hair color with
unprecedented vibrancy and brilliance.

Kao Salon Virtual Experience 2021

JOIN THE EXPERIENCE!

48 HOURS OF PURE CREATIVITY – DIRECT TO YOU, WHEREVER YOU ARE!
 
3-4 OCTOBER 2021
 

Goldwell Creative Global Awards

ANGELO SEMINARA
GLOBAL AMBASSADOR FOR GOLDWELL

As one of the most globally celebrated hairstylists, Seminara will create limited-edition collections and inspire innovation for Goldwell’s products and services. 
 

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KERASILK

You deserve the best servie and amazing results created just for you.Search for your nearest GOLDWELL salon. FIND SALON
 

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