@PURE PIGMENTS
@PURE PIGMENTS MARKS A REVOLUTION IN GOLDWELL HAIR COLOR.
BENEFITS
63% more shine,
on average, than regular hair color1
Boost the color intensity
of your color formula by up to 3 times2
2 times more resistance
to fading3
1 Based on shine measurement: TC 6N in combination with @PP Yellow, Orange, Red and Violet compared to TC 6N at max. recommended usage amount
2 Based on Chroma measurements TC + @PP (Yellow, Red, Orange, Violet) vs. TC + standard mix shades at max. recommended usage amount
3 Average value of TC + @PP vs. TC + standard mix shades, at max. recommended usage amount.
ASSORTMENT
new shade
COOL PINK
Go beyond cool and reinvent any Topchic or Colorance colorwith a mesmerizing cool pink tone.
Inspired by trend color CASSIS.
ENTER AN INFINITE WORLD OF COLOR CREATIVITY
TAKE COLOR EXPERTISE TO THE NEXT LEVEL
The six concentrated tones of @Pure Pigments add a uniqueplay of color reflections and shine to your Goldwell color.
Pure Yellow Pure Orange Pure Red Pure Violet create vivid tones and effects. Pearl Blue and Matte Green soften and counteract unwanted tones.
“THIS COMPLETELY REINVENTS THE WAY
Agnes Westerman
WE DO HAIR COLOR AS ARTISTS…
COMPLETELY.”
Goldwell International Artist,
Netherland
BREAKTROUGH TECHNOLOGY
ELUMENATED HAIR COLOR
Elumenated Hair Color is the result of @Pure Pigments
surrounding Topchic, Colorance and Nectaya’s depth and coverage
with an outer ring of extraordinary color brilliance and shine.
This layering of color creates a moving, 3D effect that changes and
morphs as light hits it.
THE HD3 COLOR TECHNOLOGY
HD3 Color Technology in @Pure Pigments is the next generation of
direct dye technology from Goldwell.
This breakthrough innovation creates long-lasting, multi-dimensional,
high-definition color results for unique light reflections and
extraordinary shine from all angles. It turns hair color
into Elumenated Hair Color.
HIGH-DEFINITION DYES
The new patented hair dyes form gradient layers of
multi-spectral colors in the hair.
With a similar result to light passing through a prism,
the HD3 Dye Technology creates a unique play of color reflections.
MULTI-DIMENSIONAL AND
MULTI-TONAL LIGHT REFLECTIONS
Goldwell’s HD3 Dye Technology pushes the limits of traditional
hair color. While oxidative hair color provides depth and coverage,
@Pure Pigments creates multi-dimensional and
multi-tonal light reflections.
SERVICES
YOUR CLIENTS WILL NEVER SEE THEIR
HAIR COLOR THE SAME WAY AGAIN
Elevate your salon’s expertise by introducing a whole new category of
hair color services: Elumenated Hair Color.
Discover Goldwell’s variety of service options for Elumenated Hair Color:
Color Morphing, Color Boosting and Color Washing.
RELATED PRODUCTS
TOPCHIC
Creating unique beauty is your goal. Topchic has the perfect solution: An iconic and truly intelligent color system.
COLORANCE
The healthier the hair the more beautiful and shiny the color result will be.
Colorance is the first demo-permanent color
with intralipid technology that repairs the hair.
CONTACT
For further information please contact your Goldwell representative.
GOLDWELL SALON FINDER
YOU DESERVE THE BEST SERVICE AND AMAZING RESULTS CREATED JUST
FOR YOU.
Search for your nearest GOLDWELL salon.
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.