SYSTEM

MULTIPLY YOUR COLOR OPPORTUNITIES.

system launch 03 productpagesystem fullscreen placeholder


BENEFITS

• Unlimited freedom to fuel your creativity

• Individual color services, customized to fulfill your clients’ wishes

• High-performing integrated system to build your confidence for all your color services


ASSORTMENT

GW elumenation products m-teaser hair-color-remover-2020

HAIR COLOR REMOVER

Highly effective color removal for reliable results –specialized for oxidative color.
 
Prevents breakage by protecting the bonds duringthe removal process.*
 
Formulated for minimal impact on natural hairpigments.*
 
Ammonia-free, dust-free, fragrance-free.
 
*In comparison to a conventional bleach wash.

system launch 03 productpagesystem 01 systemrange packshot

SYSTEM PRODUCTS

With our Color Brands and the new System Products
your can bring your creative color ideas to life and design
your unique services.

system launch 03 productpagesystem 02 thickener productinuse

CREATIVITY

Unlimited customization of your color services
with innovative additives.

system launch 03 productpagesystem 03 purepigments range packshot

@PURE PIGMENTS

High-definition direct dye additives.
Long-lasting and multi-dimensional color results.
Extraordinary shine with a 3D effect that
creates unique light reflections.

system launch 03 productpagesystem 04 thickener

THICKENER

Forget bleeding – place even strongly contrasting tones
next to each other, with up to 4 levels difference.*
No limitations and no foils. Maintains the perfect performance of your color
and lighteners.

 

 



*30 drops Thickener for 80 ml Topchic color mass or 40 drops
Thickener for 80 ml Topchic @Elumenated Hair Color color mass

system launch 03 productpagesystem 05 colorremoverskin productinuse

SOLUTIONS

Tool to perfect your color services.

system launch 03 productpagesystem 06 colorremoverskin

COLOR REMOVER SKIN

Gentle yet efficient.
Convenient and easy-to-use.
Dermatologically-tested and mild.

system launch 03 productpagesystem 07 balance bts

BALANCE

High-performing products to optimize the hair structure
and prevent hair damage.

system launch 03 productpagesystem 08 structureequalizer

STRUCTURE EQUALIZER

Instantly equalizes structural differences.
Optimizes the color deposit on hair.
For more even color results.

system launch 03 productpagesystem 09 bondpro

BONDPRO+

For exceptional hair quality after lightening and coloring.
Prevents breakage by strengthening the hair fiber.
No visible dilution of the color performance.


NEW @ELUMENATED HAIR COLOR SERVICES

system launch 03 productpagesystem elumenatedservices

EXPRESS YOUR CREATIVITY IN COLOR

The Goldwell System products offer all you need to customize,
enrich and perfect each color service.


RELATED PRODUCTS

system launch 03 productpagesystem colorportfolio packshot

ENTER A COMPLETE COLOR WORLD

The Goldwell color brands offer you unlimited opportunities
when combined with the System products.

discover elumenation

GW elumenation products m-teaser discover-elumenation 2020

your 3 ways to elumenation

Get as creative as you choose.
 
With Elumenated Hair Color you open up new opportunities for extraordinary color services.
 
Discover the latest Elumenation Product News.


MAKE YOUR SALON STAND OUT WITH A NEW SYSTEM

Learn from your Goldwell Sales Representative
how to boost your business with the Goldwell color system.

You have successfully withdrawn from the Google Analytics measurement process.
Page Top