Extraordinary reliability and performance is just the beginning. Goldwell partnership also supports you with custom services solutions to meet each salon client’s needs - from that first consultation to at-home maintenance. Goldwell products fuel successful salons at every step.
ELUMENATION COLLECTION – COOL CHIC
Elumenation - The art and science of direct dye mastery
SMOOTHER. STRONGER. BRIGHTER. BETTER.
Goldwell's superior lightening range with cutting edge technologies.
Imagine the most stunning hair colors you can.
The most vivid reds, the deepest blues,
the freshest greens and most fiery oranges…
And now imagine the colors glow – with reflections of brilliant light.
EXPRESS YOUR CREATIVITY IN COLOR.
You can reinvent any oxidative Goldwell shade and any technique with @Elumenated Hair Color services.
Take brunette to the next level of shine and fashion
with the new Topchic @Elumenated Brunette Shades and boost
the style with extra body.
Ready for Red?
Discover our four new services and techniques and turn up the heat in every hair color.
BECAUSE YOUR CLIENTS EXPECT NOTHING LESS THAN PERFECT HAIR
Discover great new services including two product innovations to make your clients leaving your salon with a smile.