“CHANGE THE TEXTURE AND KEEP THE BEAUTY.”

Agnes Westerman
Goldwell Global Master, The Netherlands 

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 NUWAVE

NUWAVE is an incredible new innovation in texture and shape change. The first Goldwell semi-permanent shape change service for effortless waves
and smart process control.
 

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VITENSITY

The mild-alkaline wave for long lasting movement and bounce with beautifully conditioned curls. Do your clients want a strong curl result but want to keep their hair in excellent condition at the same time? If so, Goldwell vitensity is the product for them! You will notice the difference with each perm.

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EVOLUTION

The gently high performance neutral wave. Defined lively bounce – gentle care thanks to the neutral technology.

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TOPFORM

Acclaimed quality for improved results.

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TEXTURIZER

Proven and specialized products for permanent styling. Volume, fullness and structure for styling that lasts for weeks.

straight n shine

STRAIGHT'N SHINE

Durable high-performance hair straightening. To ensure lastingly straight hair: The Straight’N Shine System harmonizes the inner structure of the hair by means of individually adjusted products, thereby creating a conditioned balance of the hair. For long-lasting suppleness and a brilliant shine.

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SYSTEM

Supporting products for optimum wave results. System products for the pre, interim and post treatment with permanent waves featuring an integrated moisture complex.

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