TOPCHIC

CREATING DISTINCTIVE BEAUTY IS YOUR GOAL

Intelligent color for distinctive beauty. Creating distinctive beauty is your goal.
Topchic has the perfect solution: an iconic and truly intelligent color system.

BENEFITS

PERFECT PERFORMANCE 

TOPCHIC guarantees intense colors full of brilliance in all dimensions.

• 100 % grey coverage - Improved performance for complete variety: from classic N shades, cool NA shades, intense NN shades to premixed Elumenated Naturals. All guaranteed by the Dye Penetration- and Reflects³ System. 

• ULTIMATE DURABILITY - First cool assortment on the professional hair color market from Goldwell staying cool over time – guaranteed by the innovative CoolProtect Technology. 

• EXCELLENT EVENNESS - For beautiful, even color results from regrowth to ends. Guaranteed by the Equalizer System 2.0. 

• OPTIMUM GENTLENESS - 100 % performance with no compromise on gentleness – guaranteed by patented Coenzyme Technology & creamy-smooth lotion with IntraLipid.


01 depot can

UNIQUE APPLICATION

THE DEPOT CAN SYSTEM, GOLDWELLS FAVORITE SYSTEM – FOUNDED IN 1978.

It is official: 8 out of 10* stylists wouldn’t change from cans. Easy handling. Precise. More economical.

*Quantitative study with 200 hairdressers in the US and Germany 2012.

02 developer lotion

CREAM DEVELOPER LOTION

Creamy-smooth consistency for the ideal spreadability and perfect adherence of color to the hair. Bottle shape for ideal handling, optimal squeezing and perfect compatibility with the depot can system.

03 color bowl

COLOR BOWL

The color bowl for the depot can system comes with optimum handling and easy cleaning for perfect convenience.

04 application tool

INNOVATIVE APPLICATION TOOL

The P_CAT (professional color application tool) is a unique highly professional tool for a faster and more convenient application. Easy to use, ergonomical shape, ideal for regrowth applications.

PERFECTLY TAILORED TO INDIVIDUAL NEEDS
Topchic’s segmentation is as easy and clear as ever – to provide distinctive beauty for individual client needs.

ASSORTMENT

ASSORTMENT

ONE SHADE HAS MUCH MORE POSSIBILITIES THAN ONE SINGLE LOOK

GW elumenation products m-teaser topchic-swatches-2020

new shades

@ELUMENATED SHADES WITH OUTSTANDING COOL SHINE.
 
9N@Pk inspired by trend color SAKURA PINK
 
7BP@Pk inspired by trend color RICH TEA
 
6NN@CV inspired by trend color COCO DE MER

GW elumenation products m-teaser_technic-2020

@ELUMENATED Technology

he @Elumenated Technology marks the first time that wecombined oxidative dyes and direct dyes.
 
Beautiful permanentor demi-permanent hair color is achieved with Topchic andColorance, while the @Elumenated Technology with multi-shinereflections surrounds the hair with multi-layered shine all in one application.

elumenation update topchic m teaser 568x369px shades 02 2019

ACCENTUATION & DILUTION

7AK@Pk

Subtle cool copper with a rosé glow.

With Clear or Level 10 Shades.

elumenation update topchic m teaser 568x369px shades 01 2019

ACCENTUATION & DILUTION

6VV@Pk

Cool steel violet with a frosted shine.

With Clear or Level 10 Shades.

elumenation update topchic m teaser 568x369px shades 03 2019

ACCENTUATION & DILUTION

8CA@PB

Shimmering cool bronze with a velvety shine.

With Clear or Level 10 Shades.

topchic the naturals

THE NATURALS

100% grey coverage with complete variety

topchic the blondes

THE BLONDES

Luxurious warm and clear cool blondes

topchic the browns

THE BROWNS

Rich warm browns and elegant cool browns

topchic the reds

THE REDS

Vibrant warm reds and cool energy reds

topchic the special lift

THE SPECIAL LIFT 2+1 EXTRA LIFT SERIES

• Topchic HiBlondes Control
• Topchic Neutralights

TECHNOLOGY

06 technology

PERFORMANCE PROVEN BY OVER 60 PATENTS

Integrated Protect System (IPS) - be convinced by the intelligent color system with the latest state of the art formula. Developed over 40 years experience in professional hair color artistry.

elumenation update colorance m teaser 568x369px 2019

YOUR 3 WAYS TO ELUMENATION

Get as creative as you choose. With Elumenated Hair Color
you open up new opportunities for extraordinary color services.
Discover the latest Elumenation Product News.

Related Products

The right products are essential to enhance and maintain the most beautiful results. We recommend these complementing Goldwell products. 

purepigments colorance update productrange m teaser 2018

@Pure Pigments

Imagine Color. Now Multiply it.

The six concentrated tones of @Pure Pigments add a unique play of color reflections and shine to your Goldwell color.

system launch 15 relatedproductsteaser systemrange packshot

SYSTEM PRODUCTS

Your toolbox to bring your creative color ideas to life and design your unique services.

colorance

COLORANCE

THE HEALTHIER THE HAIR THE MORE BEAUTIFUL AND SHINY THE COLOR RESULT WILL BE.
COLORANCE IS THE FIRST DEMI-PERMANENT COLOR WITH INTRALIPID TECHNOLOGY THAT REPAIRS THE HAIR.

topchic asia shade extension m teaser 568x369px dualsenses 2019

DUALSENSES

Instant care for beautiful results you can see
and feel – for every hair type.

topchic asia shade extension m teaser 568x369px stylesign 2019

STYLESIGN

Showcase the beauty of blonde with individual, signature styles.

packshot of three Topchic Zero products with one tube lying in front over white background

TOPCHIC ZERO

CONSCIOUS. PROGRESSIVE. RESPONSIBLE.
 
THE INCREDIBLY CARING, AMMONIA-FREE ADDITION TO TOPCHIC.
 

CONTACT

For further information please contact your Goldwell representative.

07 salon finder

FIND YOUR SALON

GOLDWELL SALON FINDER
YOU DESERVE THE BEST SERVICE AND AMAZING RESULTS CREATED JUST FOR YOU.
Search for your nearest GOLDWELL salon.

 

You have successfully withdrawn from the Google Analytics measurement process.
Page Top