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@PURE PIGMENTS: IMAGINE COLOR. NOW MULTIPLY IT.

Elumenated Hair Color with never-before-seen vibrancy and brilliance.

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SHADES AND CONCENTRATIONS

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AN INFINITE WORLD OF COLOR POSSIBILITIES
AND CREATIVITY

The six concentrated tones of @Pure Pigments add a unique play
of color reflections and shine to your Goldwell color.
Pure Yellow, Pure Orange, Pure Red,
and Pure Violet create vivid tones and effects.
Pearl Blue and Matte Green soften and counteract unwanted tones.

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PURE YELLOW

  • Pure Yellow can be used in formulations to enhance shine and vibrancy.

  • PureYellow works perfectly to enhance shine in counteracting formulations (e.g. Pearl Blue, Matte Green).

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PURE ORANGE

  • Use Pure Orange to create shine with a warmer effect.

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PURE RED

  • Pure Red can enhance copper- and violet-based colors.

  • Using high amounts of Pure Red will lead to a deeper red result due to the high concentration of pigments.

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PURE VIOLET

  • Only 1-2 drops of Pure Violet in Topchic HiBlondes Control are enough for counteraction.

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PEARL PURE & MATTE GREEN

  • When using A, MB, and SB in the formula, Pearl Blue and Matte Green enhance cooler tones.

  • Pearl Blue and Matte Green are great for counteracting warm, unwanted tones.

  • Using Pearl Blue and Matte Green on very porous hair will lead to cooler results.


HOW TO MIX IT

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ONLY ONE RULE FOR MIXING

No matter what level, you can add as little as one drop or
as much as 10% to the final color mass.
The lighter the level, the more intense the result will be.

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Topchic & Nectaya

Recommended Amount for total color mass 80 ml
= 40 ml Lotion + 40 ml Color

Level 10: add up to 0.08 ml @Pure Pigments
Level 7-9: add up to 0.8 ml @Pure Pigments
Level 2-6: add up to 8 ml @Pure Pigments

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Topchic HiBlondes Control & Colorance

Recommended Amount for total color mass 60 ml
= 40 ml Lotion + 20 ml Color

Level 10: add up to 0.06 ml @Pure Pigments
Level 7-9: add up to 0.6 ml @Pure Pigments
Level 2-6: add up to 6 ml @Pure Pigments


SPECIAL TIP

1. Use Topchic, Nectaya, and Colorance as per normal usage instructions, process, and remove as usual.
2. Bond Pro+ can be added to the finished color mass (Lotion + Color + @Pure Pigments).

 When adding @Pure Pigments to Colorance Shades with Colorance Lotion of the blue segment,
you may find the mass becomes slightly runny. This is due to the liquid nature of Colorance Lotion (blue segment).
For more creative techniques and for a thicker consistency,
we recommend using Colorance Cover Plus Lotion.

 

 

0.04 ml = one pipette drop | 3 ml = 75 drops = one full pipette | 6 ml = 150 drops = two full pipettes

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YOUR CLIENTS WILL NEVER SEE THEIR HAIR COLOR THE SAME WAY AGAIN

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COLOR MORPHING SERVICE

YOUR CLIENT'S WISH:
"Multi-tonal hair color, vibrant and shiny,
that will add movement."

YOUR RECOMMENDATION:
"This service creates a holographic effect and
adds multiple dazzling tones to the hair."

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COLOR BOOSTING SERVICE

YOUR CLIENT'S WISH:
"Outstanding hair color with spectacular
intensity and brilliance."

YOUR RECOMMENDATION:
"This service will provide show-stopping hair
color with intensity and luxurious shine."

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COLOR WASHING SERVICE

YOUR CLIENT'S WISH:
"Pastel tone with warm and cool accents
that create subtle and intense effects."

YOUR RECOMMENDATION:
"This service adds pastel hues from subtle
to intense and reveals veils of soft color."


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THE GOLDWELL EDUCATION PLUS APP

Create your individual Elumenated Hair Color
in the Goldwell Education Plus App.

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THE GOLDWELL EDUCATION VIDEO LIBRARY

Multiply hair color with never-before-seen special effects.
Find the 6 services and inspiration videos now in the video library and
expand your creativity in color while exceeding your clients’ expectations.

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