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GLOWING MAHOGANY SERVICE

A BEAUTIFUL AND EASY WAY TO CREATE MONOCHROMATIC DIMENSIONS.

ba elise

stylistin

“A GREAT WAY TO ACHIEVE A RICH BEAUTIFUL COLOR AND ALSO ADD DEFINING VOLUME TO ANY HAIR TYPE.”

Rodica Hristu

Goldwell Global Master, North America

cycle 1 small

CONSULTATION

CLIENT WISH:
"A shiny color others envy, but can’t copy –
that’s what I love."

YOUR SERVICE RECOMMENDATION:
Inspired by dazzling Elumen shades.

A sophisticated mahogany red that has the luxury

of both – warm and cool tones – all melting together as
one stunning multi-dimensional color.

EXISTING SHADE:
Regrowth: 6K
Mid-lengths and ends: 6K


cycle 2 small

PREPARATION

prep gm

Apply Elumen Prepare to optimize color intensity
and durability prior to the Elumen service.


cycle 3 small

APPLICATION

tz glowing mahogany

FORMULAE

A Elumen:
60ml BR@6 + 20ml RV@all


tz glowing mahogany

FORMULAE

B Elumen:
30 ml KB@7 + 10 ml KK@all

tz glowing mahogany

FORMULAE

C Elumen:
30ml BR@6 + 10ml GK@all

block coloring technique

BLOCK COLORING

Apply chosen color formulae onto solid hair sections for a bold statement.
Use foils if necessary to prevent color staining.



01

Section the hair.

02

Work using the Block Coloring method.
Start at the back section and apply formula A


03

Use brush and bowl to apply formula B from regrowth to mid-lengths
and ends on both side sections.

04

Apply formula C from regrowth to mid-lengths and ends on the front section.

05

Observe processing time, then rinse.
Shampoo with Elumen Wash.


cycle 4 small

POST-CARE & STYLING

pcs gm

Finish the color service with Elumen Lock.
Use StyleSign Glamour Whip on towel-dry hair and
blow-dry. Finalize the look with StyleSign Big Finish.
Intensify or deepen the dimensions of the shades
by spraying StyleSign Diamond Gloss.


cycle 5 small

MAINTENANCE

main gm

The Elumen Wash, Care and Treat will help your client to maintain the beautiful color result and the smooth hair feel.


A LITTLE EXTRA MAKES THE DIFFERENCE

Additional color and care services upgrade your salon and maximize your business.

A RED SERVICE
+ UPGRADE SERVICE
____________________________________________________________
= ADDED VALUE FOR YOU AND YOUR CLIENTS



FOLLOW-UP SERVICE

To maintain this super shimmering result, recommend that your
client books her next appointment ideally within 6–8 weeks.
Refresh using the same Elumen formulae and method.


PRODUCTS AS DIVERSE AS YOUR CLIENTS

Discover the Goldwell product portfolio to create perfect hair.


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