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- Find out more about our Elumen services here / Elumen Overview
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Blonde your way.
YOUR EXPERTISE. YOUR CRAFT. YOUR PASSION.
Blonde never goes out of style, because it is so much more than just a color. It boosts confidence, complements inner beauty and empowers a truly positive attitude. And capturing blonde’s unique essence is easier than ever before.
With our extensive lightening and color portfolio, you can create one-of-a-kind statement looks perfectly tailored to enhance your client’s individual style. Channel your expertise, craft and passion into beautiful blondes with a healthy hair look and feel.
IRIDESCENT BLONDE COLLECTION
YOUR CLIENT'S NEW FAVORITE LOOK
Meet the Iridescent Blonde Collection with six luminous shades that will take your blonde artistry to the next level. Each shades creates a multi-tonal blonde with a sophisticated radiant glow and a beautiful iridescent shine that complements your client's natural beauty.
These iridescent additions to Colorance and Colorance Gloss Tones reveal hints of warm and cool tones while eliminating unwanted brassy tones. And in true Colorance fashion, they deliver outstanding shine that lasts and lasts.
SPICY ROSÉ
Experience the allure of a one-of-a-kind blonde look that blends the opulence of gold with a touch of sparkling rosé.
MARSHMALLOW DREAMS
Discover an exceptionally radiant blonde, where the golden hues are elevated by the soft luminance of pearls. Truly a blonde to dream of.
RASPBERRY CHOCOLATE
Radiate elegance with a multitonal look that infuses luminous reflections into your darker blonde, leaving a glazing shine to remember.
VANILLA SKY
Unveil a mesmerizing blonde with an iridescent interplay of soft violet, pink and peach pastel hues with a stunning shine. A blonde, as unique as your clients are.
IRIDESCENT TONING TECHNIQUES
FULL HEAD TONING
On naturally blonde on pre-lightened hair, apply one of the iridescent shades from the Colorance or Colorance Gloss Tones assortment.
ALTERNATE TONING
On naturally blonde or pre-lightened hair, rotate two or more iridescent schades or mixtures of Colorance or Colorance Gloss Tones using Fish Scale, Zig Zag or Spiral techniques.
POWER SHINE TONING
Boost your creativity by adding System @Pure Pigments into the shades and rotating two to three mixtures.
GOLDWELL EDUCATION PLUS APP
Download the Goldwell Education Plus App to discover all 4 techniques and new shades in detail.
The ROAD TO BLONDE
Our holistic lightening and color portfolio has been developed to ensure outstanding color results.
It offers ample freedom to customize and create beautifully unique blondes with no limits.
GOLDWELL EDUCATION PLUS ON YOUTUBE
Watch our videos on YouTube to get more in-depth information on the Iridescent Blonde Collection - from stylists to stylists.
KAO SALON ACADEMIES & VIRTUAL EDUCATION
Discover our color seminar offers that support you to deepen your expertise, craft and passion.
KAO SALON PARTNER PORTAL
Visit our shop to get the new Colorance iridescent shades and boost your salon with our marketing material offer.
Get in touch with our sales representative to get more information on our Iridescent Blonde Collection.
GOLDWELL SALON FINDER
Search for your nearest Goldwell salon to get the perfect blonde your way.y
It's your life. Your rules. Your color.
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.