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TURN GREY INTO GORGEOUS

GREY IS DIVERSE AND SO ARE YOUR CLIENTS.

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LISA WHITEMAN

Goldwell
Global Master, UK


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JOHN SIMPSON

Goldwell
Global Master, North America



HUGE BUSINESS POTENTIAL:

Grey is the No.1 reason why women go for color.*

MAKE A DIFFERENCE:

Only the expert will master the diversity of grey services.

WIN ADDITIONAL BUSINESS:

Convince home colorer to not only get their cut, but also their color in your salon.

 

*Kao study in Germany, UK, USA with 4,500 participants, 2013

SERVICES AND TECHNIQUES

IT’S IN YOUR HANDS

Make the most out of your grey clientele. with a broad offering of beautifying services you will make every client’s dream come true.

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BACK TO NATURAL SERVICE

Create natural tones with a wood grain effect. Effortless and with ­multidimensional shine – featuring various Slicing und Weaving Techniques.

“It’s not about changing any hair color, it’s about keeping individual color and beautiful shine.” 


John Simpson

GOLDWELL Global Master, NORTH AMERICA

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GREY BEAUTIFYING SERVICE

Enhance and contour the natural grey beauty of hair with soft reflections and luxurious shine – featuring the Micro Waves Technique, for a soft blending.

“There’s no need to be unhappy about grey hair anymore – it’s full of possibilities.” 


Lisa Whiteman
GOLDWELL Global Master, UK

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GREY CAMOUFLAGE SERVICE

This ain’t no coverage: camouflage partial grey areas for this natural Grey Service (best up to 50 % grey) – featuring new Grey Blending Service. 

“To create a look just like you didn’t color – that’s the goal.” 


Lisa Whiteman
GOLDWELL Global Master, UK

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PIXELATION SERVICE

Manly and fresh. Create amazing effects by shadowing the interior without giving your male client a colored or low lighted look (best above 50 % grey) – ­featuring new Pixelation Technique and new pointed brush. 

“My client’s don’t want to hear ‘great color...’ they want to hear ‘wow, you look youthful and refreshed.” 


John Simpson
GOLDWELL Global Master, NORTH AMERICA

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DIMENSIONAL BLONDE SERVICE

Natural coverage result with multishine reflection. Combine neutral and cool shades for a glamorous touch of youth to all blondes. Create amazing results – featuring the intuitive Freehand Technique. 

“Normally my grey clients see coverage as a duty – but now it’s just fun. the fun of truly individual color.” 


John Simpson
GOLDWELL Global Master, NORTH AMERICA

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FASHION RED SERVICE

Make it spectacular. Create gorgeous color movement with shiny sparkles to any red – featuring new Back-to-Back Technique. 

“Look at these results. this is beautiful color – just like a fashion statement.” 


John Simpson
GOLDWELL Global Master, NORTH AMERICA


ASSORTMENT AND INNOVATION

“100% GREY COVERAGE WITH 100% IMPRESSIVE COLOR IS IMPOSSIBLE?”

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8 OUT OF 10 STYLISTS ARE AMAZED BY THE SHINE.*

8 OUT OF 10 GOLDWELL STYLISTS ARE CONVINCED OF THE BRILLIANT COLOR RESULTS.** 

*CAUT 2014, n = 151 stylists in Germany and USA, independent market research institute

**CAUT 2014, n = 97 Goldwell Stylists in Germany and USA, independent market research institute 


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UNLIMITED POSSIBILITIES

• New Multishine Reflections
• 100% grey coverage with Topchic and 75% grey coverage with Colorance
• Ready to use formula – no mixing required
• Harmonized assortments for perfect Goldwell Color Balancing opportunities
• Only possibility to combine Topchic and Colorance with Elumen-Reflections in 1 step

GORGEOUS RESULTS THAT STAY

FROM CARE TO STYLING. Make beautiful results last. From your salon to at home. The Goldwell Care and Styling assortment is perfectly adjusted to complement Goldwell Color.

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01 PREPARE

Dualsenses Structure Equalizer 

Prepare your color service best for optimized color results.

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02 LOCK IN

Dualsenses Serums 

Preserve gorgeous results, after color service.

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03 MAINTAIN

Dualsenses Home Care 

Maintain perfect results at home with optimum care and color protection.

 

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BEAUTIFUL HAIR IS IN YOUR HANDS

The ideal products for those who want nothing less than perfection for the hair. Brilliant salon performance developed by professionals.

BRILLIANT COLOR – PERFECT STYLING

Having color protection in all products the broad range of StyleSign covers all your clients’ needs from shiny­ finishes to big volume.

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BEAUTIFUL COLOR NEEDS THE PERFECT STYLE

Discover the complete StyleSign portfolio now.


SALON MARKETING

FROM GORGEOUS SERVICES TO SALON SUCCESS

Show your clients that you are the expert for grey hair. Our full in-salon marketing support has only one goal: Your success!

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YOUR TALENT. OUR SUPPORT. TOGETHER FOR YOUR SUCCESS.

SALON EDUCATION

GREY TO GORGEOUS SEMINAR

Master the formulation for grey hair.

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WHAT‘S IN IT FOR YOU?

• Everything you always wanted to know about grey hair
• State-of-the-art formulations for outstanding grey coverage
• Innovative techniques and services bringing grey coverage to the next level in your salon
• Consultation techniques fitting to your grey clients’ needs
• Care/Styling tips and Follow-up Services for holistic services and lasting gorgeous results 


For further information and booking details please go to

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