ELUMEN PLAY
SEMI-PERMANENT COLOR. MAXIMUM VERSATILITY.
» A ready-to-use, gentle, true semi-permanent hair color. No developer required.
» Improved hair structure, more shine, better hair feel.
» Lasts for up to 10–15 washes.1
» Fading on tone.2
1 Depending on hair structure and intensity of shade.
2 Up to 100%.
14 SHADES
COLORFUL. MIX & MATCH.
THE METALLIC
THE PURES
THE PASTELS
ASSORTMENT
SUPPORT PRODUCTS
TECHNOLOGY
HDmax Technology
» A system of specially selected direct dyes.
» Designed to penetrate deep into the hair shaft.
» Creates extraordinary intensity and longevity (Magnet Effect).
» Damaged areas inside the hair are filled in (Repair Effect).
Shine & Care Technology
» Creates exceptional brilliance and a healthy feel for the hair
(Deep Shine Effect).
UNLIMITED CREATIVITY. 2 EASY STEPS.
1. GET CREATIVE. GO PLAY.
MIX, APPLY & TIME.
2. RINSE. LATHER. CARE.
MATCHING ELUMEN PRODUCTS
DISCOVER THE FULL ASSORTMENT
CONTACT
For further information please contact your Goldwell representative.
*Depending on shade and hair structure
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.