Extraordinary reliability and performance is just the beginning. Goldwell partnership also supports you with custom service solutions to meet each salon client’s needs - from that first consultation to at-home maintenance. Goldwell products empower successful salons at every step.
SMOOTHER. STRONGER. BRIGHTER. BETTER.
Goldwell’s superior lightening range with cutting edge technologies.
Elumenation – the art and science of direct dye mastery.
EXPRESS YOUR CREATIVITY IN COLOR.
You can reinvent any oxidative Goldwell shade and any technique with @Elumenated Hair Color services.
@Pure Pigments marks a revolution in Goldwell hair color.
Your clients will never see their hair color the same way again.
Ready for Red?
Discover our four new services and techniques and turn up the heat in every hair color.