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ELUMEN PLAY

PRESS PLAY TO START.

Semi-permanent color. Maximum versatility.

goldwell elumen play fullscreenteaser 2019


BENEFITS

Compact assortment.
With up to 100% fading on tone.

Lasts up to 10-15 washes.*

8 out of 10 stylists perceive an improved hair structure.**

83% rate the shine better than a leading competitor.**

More than 60% rate the hair feel after coloration with Elumen Play better
than leading competitors.**

60% of stylists rate the color brilliance better than leading competitors.**


17 SHADES

COLORFUL. MIX & MATCH.

goldwell elumen teaser beauty pures 2019 2

THE METALLICS

goldwell elumen teaser shades pures 2019 2

goldwell elumen teaser beauty pures 2019 2

THE PURES

goldwell elumen teaser shades pures 2019 2

goldwell elumen teaser beauty pastels 2019

THE PASTELS

goldwell elumen teaser shades pastels 2019


ASSORTMENT

SUPPORT PRODUCTS.

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ELUMEN PLAY HAIR COLOR

Elumen Play is a ready to use true semi-permanent color.
No developer required.

goldwell elumen teaser assortment eraser 2019

ELUMEN PLAY ERASER

The Eraser is designed to remove every shade of Elumen Play
on pre-lightened hair, up to 100 %***

It allows you to create a clear canvas for your creative work
and gives your client flexibility to easily play again.


TECHNOLOGY

goldwell elumen teaser technology 2019

HDmax Technology

A system of specially-selected direct dyes are designed to fade on tone.
Creates extraordinary intensity by sitting both on the outer
and inner levels of the cuticle layer.

Shine & Care Technology

Gives outstanding color shine, brilliance and hair that is
healthy-looking (Glow Effect).


UNLIMITED CREATIVITY. 2 EASY STEPS.

goldwell elumen teaser step 01 2019

1. GET CREATIVE. GO PLAY.

MIX, APPLY & TIME.

goldwell elumen teaser step 02 2019 2

2. RINSE. LATHER. CARE.


MATCHING ELUMEN PRODUCTS

LET IT STAY. OR LET IT GO.

goldwell elumen care teaser products elumen 2019

ELUMEN

The original. Long lasting.
Made to stay.

goldwell elumen care teaser products care 2019

ELUMEN CARE

The next generation.
Color Care. Made to perfectly match color.


CONTACT

For further information please contact your Goldwell representative.


FIND YOUR SALON

07 salon finder

GOLDWELL SALON FINDER

You deserve the best service and amazing results created just for you.
Search for your nearest Goldwellsalon.


*Depending on shade and hair structure

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