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TOPCHIC

TRUE COLOR EXCELLENCE

Topchic has stood the test of time with over 50 years of heritage in color performance and artistry.
Developed by color experts for color experts like you, it delivers on every level and elevates your craft.

Woman with red hair glancing at the camera on light grey background with the Topchic 50 years logo in the right top corner.


Creating excellence together for over 50 years

1974 saw the birth of an icon and a legacy of true color excellence built on commitment to give stylists an easy-to-use, reliable, and high-performance color assortment.

From innovations such as the Depot Can System and @Elumenated Technology to new services, new shades and ammonia-free alternatives, Topchic has always provided the market with new ways to create stunningly unique colors with brilliant shine while protecting hair health.

It continues on this path today while also prioritizing safeguarding the environment.

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BENEFITS

PERFECT PERFORMANCE

Topchic offers a comprehensive portfolio of permanent hair colors that strives for excellence in every aspect. And with over 120 shades the possibilities for unique color results are endless.

GREY COVERAGE
Topchic has best-in-class performance, with up to 100% opaque grey coverage, and is reliable in all dimensions.

HAIR CONDITION
The perfect balance of high-end color performance, hair integrity, and ammonia level.

COLOR-BALANCING
Perfectly matched shade portfolio with Colorance for the perfect color-balancing performance.

TECHNOLOGY
Leading edge technologies with 60+ patents1 to ensure best-in-class performance.

1 since launch in 1974, lieftime of most patents has expired

Depot Can System and bottles in front of a white background.

Depot Can System

Goldwell developed a unique depot can system designed to improve clean dispensing with exact dosing while mimimizing waste. This innovative, airtight system also reseals after use to prevent color oxidation and boasts a shelf life of up to 3 years.

03 color bowl

COLOR BOWL

The color bowl for the depot can system comes with optimum handling and easy cleaning for perfect convenience.

Packshot of 4 black and white bottles of System Developer Lotion on white background.

System DEVELOPER LOTIONs

Creamy-smooth consistency for the ideal spreadability and perfect adherence of color to the hair. Bottle shape for ideal handling, optimal squeezing and perfect compatibility with the depot can system.

PERFECTLY TAILORED TO INDIVIDUAL NEEDS
Topchic’s segmentation is as easy and clear as ever – to provide distinctive beauty for individual client needs.

ASSORTMENT

ONE SHADE HAS MUCH MORE POSSIBILITIES THAN ONE SINGLE LOOK

topchic the naturals

THE NATURALS

100% grey coverage with complete variety

topchic the blondes

THE BLONDES

Luxurious warm and clear cool blondes

topchic the browns

THE BROWNS

Rich warm browns and elegant cool browns

topchic the reds

THE REDS

Vibrant warm reds and cool energy reds

topchic the special lift

THE SPECIAL LIFT 2+1 EXTRA LIFT SERIES

• Topchic HiBlondes Control
• Topchic Neutralights

TECHNOLOGY

Performance 1

LEADING-EDGE TECHNOLOGIES

Dyes within the formula provide natural-looking, even color results with up to 100% grey coverage.

Performance 2

LEADING-EDGE TECHNOLOGIES

With IntraLipid and BondPro+ Technology for maximum hair protection during the coloring process or color service.

DISCOVER ELUMENATION

4 packshots in front next to the elumenation logo on a dark background.

YOUR 3 WAYS TO ELUMENATION

Get as creative as you choose. With Elumenated Hair Color
you open up new opportunities for extraordinary color services.
Discover the latest Elumenation Product News.

Related Products

The right products are essential to enhance and maintain the most beautiful results. We recommend these complementing Goldwell products.

packshot of three Topchic Zero products with one tube lying in front over white background

TOPCHIC ZERO

INNOVATIVE. POWERFUL. RESPONSIBLE.
 
THE INCREDIBLY CARING, AMMONIA-FREE ADDITION TO TOPCHIC.
 

Packshot of three Colorance products with one tube lying in front on white background.

COLORANCE

With Colorance, Goldwell offers a full portfolio that gives you everything you need to create shiny, healthy-looking and vibrant color for everyone.
 

Packshot of eight Pure Pigments products on black background.

@Pure Pigments

Imagine Color. Now Multiply it.

The eight concentrated tones of @Pure Pigments add a unique play of color reflections and shine to your Goldwell color.

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SYSTEM PRODUCTS

Your toolbox to bring your creative color ideas to life and design your unique services.

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DUALSENSES

Instant care for beautiful results you can see
and feel – for every hair type.


GW_Colorance_Services_Education_Plus_YT_M_Teaser

GOLDWELL EDUCATION PLUS ON YOUTUBE

Continue creating True Color Excellence with Topchic. On this go-to destination, you will find inspiration and information about the new services and learn about upcoming color trends that will fuel your creativity.
 

Laptop which shows the kao salon partner shop.

KAO SALON PARTNER PORTAL

Shop Topchic – developed by color experts for color experts like you, Topchic delivers on every level and elevates your craft.
 

KAO SALON ACADEMIES & VIRTUAL EDUCATION

Visit our Kao Salon Academies or our Virtual Education platforms to discover how Topchic can deliver True Color Excellence.

Find new dimensions of creativity, inspiration, services, and techniques, all at your fingertips.

INTERESTED IN TOPCHIC?

Get in touch with your sales representative today and experience the true foundation of color.

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