TOPCHIC
TRUE COLOR EXCELLENCE
Topchic has stood the test of time with over 50 years of heritage in color performance and artistry.
Developed by color experts for color experts like you, it delivers on every level and elevates your craft.
Creating excellence together for over 50 years
1974 saw the birth of an icon and a legacy of true color excellence built on commitment to give stylists an easy-to-use, reliable, and high-performance color assortment.
From innovations such as the Depot Can System and @Elumenated Technology to new services, new shades and ammonia-free alternatives, Topchic has always provided the market with new ways to create stunningly unique colors with brilliant shine while protecting hair health.
It continues on this path today while also prioritizing safeguarding the environment.
BENEFITS
PERFECT PERFORMANCE
Topchic offers a comprehensive portfolio of permanent hair colors that strives for excellence in every aspect. And with over 120 shades the possibilities for unique color results are endless.
GREY COVERAGE
Topchic has best-in-class performance, with up to 100% opaque grey coverage, and is reliable in all dimensions.
HAIR CONDITION
The perfect balance of high-end color performance, hair integrity, and ammonia level.
COLOR-BALANCING
Perfectly matched shade portfolio with Colorance for the perfect color-balancing performance.
TECHNOLOGY
Leading edge technologies with 60+ patents1 to ensure best-in-class performance.
1 since launch in 1974, lieftime of most patents has expired
Depot Can System
Goldwell developed a unique depot can system designed to improve clean dispensing with exact dosing while mimimizing waste. This innovative, airtight system also reseals after use to prevent color oxidation and boasts a shelf life of up to 3 years.
COLOR BOWL
The color bowl for the depot can system comes with optimum handling and easy cleaning for perfect convenience.
System DEVELOPER LOTIONs
Creamy-smooth consistency for the ideal spreadability and perfect adherence of color to the hair. Bottle shape for ideal handling, optimal squeezing and perfect compatibility with the depot can system.
PERFECTLY TAILORED TO INDIVIDUAL NEEDS
Topchic’s segmentation is as easy and clear as ever – to provide distinctive beauty for individual client needs.
ASSORTMENT
ONE SHADE HAS MUCH MORE POSSIBILITIES THAN ONE SINGLE LOOK
TECHNOLOGY
DISCOVER ELUMENATION
YOUR 3 WAYS TO ELUMENATION
Get as creative as you choose. With Elumenated Hair Color
you open up new opportunities for extraordinary color services.
Discover the latest Elumenation Product News.
Related Products
The right products are essential to enhance and maintain the most beautiful results. We recommend these complementing Goldwell products.
TOPCHIC ZERO
INNOVATIVE. POWERFUL. RESPONSIBLE.
THE INCREDIBLY CARING, AMMONIA-FREE ADDITION TO TOPCHIC.
COLORANCE
With Colorance, Goldwell offers a full portfolio that gives you everything you need to create shiny, healthy-looking and vibrant color for everyone.
@Pure Pigments
Imagine Color. Now Multiply it.
The eight concentrated tones of @Pure Pigments add a unique play of color reflections and shine to your Goldwell color.
SYSTEM PRODUCTS
Your toolbox to bring your creative color ideas to life and design your unique services.
GOLDWELL EDUCATION PLUS ON YOUTUBE
Continue creating True Color Excellence with Topchic. On this go-to destination, you will find inspiration and information about the new services and learn about upcoming color trends that will fuel your creativity.
KAO SALON PARTNER PORTAL
Shop Topchic – developed by color experts for color experts like you, Topchic delivers on every level and elevates your craft.
KAO SALON ACADEMIES & VIRTUAL EDUCATION
Visit our Kao Salon Academies or our Virtual Education platforms to discover how Topchic can deliver True Color Excellence.
Find new dimensions of creativity, inspiration, services, and techniques, all at your fingertips.
INTERESTED IN TOPCHIC?
Get in touch with your sales representative today and experience the true foundation of color.
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.