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soft color

THE SMARTEST WAY TO REFINE YOUR BLONDE.

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GOLDWELL’S BEST LIGHTENING LINE-UP EVER

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ASSORTMENT

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SOFT COLOR

SMARTER.
Semi-permanent blonde toning to create stunning results in-salon or at home. For quick refinements of blonde results. Creates fascinating color results after only 5 minutes processing time.

BETTER.
High intensity blonde enhancer for cool, long-lasting results.
Lasts for up to 6-8 shampoos. The formula with integrated IntraLipid Technology recharges lost lipids inside the hair for a smoother hair feel. 
 
Shades: 10V, 10P, 10BS
 

RELATED PRODUCTS

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SILKLIFT

The healthiest hair feel now comes with a stronger performance.*
 
*Compared to leading competitors. 
 

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brightener

The perfect finish for your lightening results with a controlled amount of lift.
 

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OXYCUR PLATIN

The strongest lifting performance at full speed.*
 
*Within the LightDimensions range.
 

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elumen

Toning with Elumen gives you results with incredible shine and extraordinary brilliance.
 
Elumen works like no other toning product before: the direct dye toner that lasts as long as oxidative hair color.
 
GOLDWELL’S ELUMEN HERO SHADES.
 Specifically selected for toning services on light bases.
 

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colorance

Colorance offers a full portfolio that gives you everything you need to create shiny, healthy-looking and vibrant color for everyone.
 


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kao salon partner portal

Shop Goldwell's superior lightening line-up with
cutting-edge technologies.
 

GOLDWELL SALON FINDER

You deserve the best service and amazing results created just for you.
Search for your nearest Goldwell salon. 

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