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IMAGINE COLOR. NOW ELUMENATE IT.

A COMPLETELY NEW COLOR UNIVERSE OF INCREDIBLE COLOR AND BRILLIANT SHINE.
THE RESULT OF OVER TWO DECADES OF RESEARCH AND DEVELOPMENT INTO INNOVATING WITH DIRECT DYES.

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Imagine the most stunning hair colors you can.
The most vivid reds, the deepest blues, the freshest greens and most fiery oranges…
And now imagine the colors glow – with reflections of brilliant light.


LET YOUR CREATIVITY SHINE

Discover the full versatility of Elumenation and create extraordinary color brilliance.
Simply choose from our various products enriched with high-performance direct dyes.

Now you can turn any color service into a brilliant one.
Mix and match the colors that suit your client best and achieve the shiniest results.

Get as creative as you choose. With Elumenated Hair Color
you open up new opportunities for extraordinary color services.


YOUR 3 WAYS TO ELUMENATED HAIR COLOR

Unique Direct Dye Technologies.

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ELUMEN

PUREST ELUMENATION

• Oxidant-free color for intense
and brilliant results with exceptional shine

• Remarkable and incredible durability

• Amazing, healthy-looking hair

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ELUMEN DYES

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TOPCHIC AND COLORANCE
@ELUMENATED SHADES

MOST CONVENIENT ELUMENATION

• Ready-to-use formula

• Oxidative hair color with an outer layer of Elumen reflections

• Broad assortment from grey coverage to fashion

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ELUMEN DYES
+
OXIDATIVE DYES

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@PURE PIGMENTS

MOST CUSTOMIZABLE ELUMENATION

• High-definition direct dye additives that elevate oxidative
hair color with unprecedented vibrancy and brilliance

• Multi-dimensional shine

• Outstanding color intensity

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THE HD3 COLOR TECHNOLOGY
+
OXIDATIVE DYES


LOOKS

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GLOWING COPPER

Topchic @Elumenated Shades + @Pure Pigments

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SHIMMERING BRONZE

Topchic @Elumenated Shades

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SPARKLING BERRY

Topchic @Elumenated Shades + @Pure Pigments

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TAWNY BLONDE

Colorance + @Pure Pigments

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ROUGH ROSÉ

Colorance + @Pure Pigments

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OMBRÉ AZURE

Elumen


GET READY FOR MORE INSPIRATION

Dive into the Goldwell Color World and immerse yourself in creativity,
enrich your skills and keep your knowledge up-to-date.

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THE GOLDWELL EDUCATION PLUS APP

Create your individual @Elumenated Hair Color
in the Goldwell Education Plus App.

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GOLDWELL EDUCATION PLUS ON YOUTUBE

This is your go-to destination for inspiration and information.
Learn everything about upcoming trends and fuel your creativity.

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JOIN THE
@ELUMENATED HAIR COLOR SEMINAR


MAKE YOUR SALON STAND OUT
WITH GOLDWELL HAIR COLOR

Get insights from your Goldwell Sales Representative
how to boost your color business.

LIFE’S TOO SHORT FOR BORING HAIR COLOR

Say goodbye to that same old dull, damaging hair color.
Visit a Goldwell salon and speak to an expert stylist about brilliant color options
that will actually make your hair look and feel better than ever.

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