DON’T CALL IT A COLOR. IT’S A CLASS OF ITS OWN.
Some innovations are too big for just one product.
With Elumenation we created a new category.
Imagine the most stunning colors. And now imagine reflections of brilliant light in a full spectrum of vibrant colors.
Elumenation is the art of adding extraordinary color brilliance and shine to every color.
After two decades of research and development with direct dyes, Goldwell has created
colors with amazing capabilities - which change the way we see color forever.
GO BEYOND WITH ELUMENATION.
CREATE COLOR WITH AN ENTIRELY NEW CATEGORY OF HAIR COLOR SERVICES AND SET YOURSELF APART.
Oxidant-free color for intense and brilliant results with exceptional shine
Remarkable and incredible durability
Amazing, healthy-looking hair
Oxidative hair color with an outer layer of Elumen reflections
Broad assortment from grey coverage to fashion for all client wishes
High-definition direct dye additives that elevate oxidative hair color with unprecedented vibrancy and brilliance
Outstanding color intensity
Welcome a NEW YEAR IN HAIR FASHION: In 2020, cool is the new hot.
We defined the trend colors and translated them into beautiful, wearable shades elevated by Elumenation.
Create your fashion statement.