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colorance

COLOR FOR EVERYONE.

EVERY STYLIST. EVERY CLIENT. EVERY SERVICE.

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ONE COLOR.
SO MANY SERVICES.


Unbelievable but true: one demi-permanent color can be used in almost every hair color service. Total versatility opens up endless possibilities for your service menu.

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HIGH-GLOSS SHINE SERVICE 

Add beautiful shine for all hair textures with Colorance Clear, or mix with any shade of Colorance.

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@ELUMENATED SERVICE 

Just a few drops of @Pure Pigments in your formulas2 will create whole new layers of shine and color, so you can enrich the tone even more, create delicate pastels or cool down warmth.

2 Not for use with Colorance Gloss Tones.

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TONE & REFINE SERVICE 

The perfect finish to every lightening service. Tone and refine with the entire shade portfolio. Or try the new GLOSS TONES for express toning in only 10 minutes! 

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BOOST & BRIGHTEN SERVICE 

Colorance’s extensive shade portfolio enables you to enrich any shade’s color and brilliance to the max. Because rich, beautiful color is always in fashion.

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GREY BLENDING SERVICE 

Colorance Cover Plus provides a natural blending of grey hair – up to 75% coverage – without ever looking artificial. 

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SOOTHE THE DAMAGE

Colorance provides the gentlest processing* during color correction services and leaves the hair feeling incredibly healthy and repaired.
 
*Always conduct a thorough analysis of the hair’s structureand condition before applying any chemical service.

DEMI TO THE MAX

With Colorance, Goldwell offers a full portfolio that gives you everything you need to create shiny, healthy-looking and vibrant color for everyone.

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A COLOR THAT REPAIRS? IT`S TRUE.

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INTRALIPID TECHNOLOGY

With the exclusive IntraLipid Technology, Colorance has the power to repair the hair’s structure by regenerating up to 70% of the hair’s lost lipids, while the pH-balanced formula provides up to 35% more gentleness.*
 
*When Topchic is color-balanced with Colorance. Compared to balancing the color with alkaline permanent hair color.

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COOL PROTECT® TECHNOLOGY

In all Cool Blonde and Cool Brown shades for browns and blondes that stay cool with up to 80% color stability.

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@ELUMENATED TECHNOLOGY

In all @Elumenated shades for intense and fiery color results with outstanding multishine reflections and grey coverage up to 75%.

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IPP-SYSTEM

In Colorance Cover Plus LowLights with integrated pre-pigmenting that ensures a simple one-step color process. 

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CHROMAX™ TECHNOLOGY

In Colorance Maxreds with a combination of oxidative dyestuffs that contain intensive color molecules to give supremely brilliant and vibrant color results. 


GET READY FOR MORE INSPIRATION

Make your world more colorful with Colorance. Goldwell offers a full portfolio that gives you everything you need to create shiny, healthy-looking, vibrant hair. Color For Everyone.

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GOLDWELL EDUCATION PLUS ON YOUTUBE

Let  Colorance inspire you to let your creativity flow. On this go-to destination you will find inspiration and information about the new services, learn about upcoming color trends with Goldwell ambassadors and fuel your creativity.
 

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KAO SALON ACADEMIES & VIRTUAL EDUCATION 

Visit our Kao Salon Academies or our Virtual Education platforms to find out what Colorance can do for so many services. Find new dimensions of creativity, Inspiration, Services, Formulations and Techniques - and enjoy them from wherever you are.
 

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KAO SALON PARTNER PORTAL

Complete your Colorance color palette with marketing material you can download on the Kao Salon Partner Portal.
 

INTERESTED IN COLORANCE?

Get in touch with your sales representative to add a little color to your salon.

GOLDWELL SALON FINDER

You deserve the best service, color and amazing results created just for you.
Search for your nearest Goldwell salon.

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