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COLORANCE

EXPRESS YOURSELF

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“FOR ME, COLORANCE IS IDEAL TO EXPRESS MY CLIENT’S MOOD – IT’S QUICK, EASY AND GENTLE.“

Agnes Westerman

Goldwell
Global Master,
 The Netherlands


IN A MOOD FOR A NEW COLOR?

Your client loves to express herself and shows the different facets of her personality.
Feeling happy, dramatic, sexy or playful – however her mood is –
always getting the perfect color results, that’s what she desires.

COLORANCE - ALWAYS YOUR RIGHT CHOICE

No matter what mood your client wants to express
Colorance gives her shiny, healthy looking hair.

Perfectly colors and repairs in one step.


SERVICES AND TECHNIQUES

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BURNISHED GOLD

An opulent and
rich brunette.

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CINNAMON BRONZE

A vibrant and
sexy bronze.

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LIVELY MARIGOLD

A light and
natural copper.

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MUTED MAPLE

A soft brunette with
warm reflections.

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PEARL BLONDE

A clear blonde with
a pearly coolness.

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VINTAGE PEACH

A playful and dimensional
pastel.

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REFLECTIVE BEIGE

A natural-looking blonde
with subtle dimension.

IN THE MOOD TO TRY SOMETHING NEW?

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SOFT COLORS - STRONG STATEMENTS

NEW
COLORANCE PASTELS


• Create beautiful, fashionable pastel color effects that show soft,
gradual fading

• Perfectly suited for pre-lightened hair due to
IntraLipid and pH-balanced technology

• Ready to use shades for quick and easy usage

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NATURAL BLONDE - FULL OF DIMENSION

NEW & IMPROVED
 COLORANCE LOWLIGHTS


• Create natural looking blonde looks and give back dimension to
over-highlighted hair

• Durable and reliable results due to the established
Integrated Pre-Pigmentation System (IPP System)
for a simple one-step color process

• Ready to use shades in refined color directions for more intuitive
usage


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THE GOLDWELL EDUCATION PLUS APP

See the technical heads in 3D! Download, install and activate the app.
Focus the camera on the pages with the augmented app icon
and enjoy the futuristic view of our 3D beauties.


THE BENEFITS FOR YOUR CLIENT

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A PERFECT COLOR RESULT PLUS

• Up to 90 % more shine on virgin hair1

• Up to 30 % softer and smoother hair feel on damaged hair2

• Up to 35 % more gentleness when Topchic is Color Balanced with Colorance3 

1When using Colorance standard or Cover Plus assortment. 2When using Colorance
 standard, compared to bleached hair. 3Compared to balancing the color with
alkaline permanent hair color


CARE & STYLING

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FOR BEAUTIFUL SALON RESULTS AT HOME

Based on her hair needs, you can choose one of the
Dualsenses 6 Effects Serums and send her home with 1 product
that does it all.

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PROFESSIONAL SUPPORT FOR GREAT STYLES

Style your hair with StyleSign products for long-lasting hold,
natural shine and color protection.


SALON MARKETING

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EXPRESS YOUR CLIENT'S MOOD

Benefit from our targeted marketing
support and make your salon the place
to be for demi-permanent color.


SALON EDUCATION

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