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UNIQUE COLORS, UNIQUE YOU.

SUNDIPPED COLOR: A SYMPHONY OF LIGHT AND SHADOW.
 
SunDipped color captures the warm glow created by the interplay of light and shadow, producing soft and luminous hues that highlight the natural beauty. For some, it’s about maintaining a year-round glow. For others, it’s all about quiet luxury – effortless style that feels subtle yet refined.

Woman with dark wavy hair wearing a white blouse in front of bright background

NOCTURNAL GLAM

THE SEASONAL TREND 25
 
Join the trend journey and move towards the future of hair with leading trend experts, top stylists and Goldwell. With your passion for color and our commitment to True Color Excellence, we are ready to dive into glitz and allure with new trends that draw inspiration from the bold, powerful essence of the 80s. As a new glamour becomes an essential fashion and beauty element for 2025 and beyond, Goldwell’s Colors of the Season, Nocturnal Glam, evokes a timeless elegance that transforms the traditional.

Woman with dark wavy hair wearing a white blouse in front of bright background

REBEL FUSION

THE SEASONAL TREND 25
 
Join leading trend experts, top stylists and Goldwell on a quest for daring trends that push the envelope. We are diving head first into uncharted territory, motivated by our passion for color and our dedication to True Color Excellence. With Goldwell’s Colors of the Season, Rebel Fusion, bold meets beautiful and brightness merges with coolness to create a cutting-edge and dynamic color palette that’s truly one of a kind.
 

Woman with dark wavy hair wearing a white blouse in front of bright background

EXPECT THE UNEXPECTED:
COLORSPHERE THE GLOBAL EVENT FOR THE PROFESSIONAL COLOR COMMUNITY 

Goldwell is set to revolutionize the world of color with the launch of an exciting global experience where the community comes together to collaborate, connect and create.
 

white woman with long blonde hair, which stands in front of a clean grey background looking into the camera

SET THE TONE 2025

Orange Glow – the Color of the Year 2025.

Unveil the future of hair fashion with Goldwell’s 2025 trend campaign, Set The Tone. Curated by trend experts, together with the Set the Tone Creative Team, this campaign introduces the Color of the Year ‘Orange Glow’ followed by three inspiring seasonal trends. Stay ahead of the curve with Goldwell’s unmatched True Color Excellence, and let your creativity thrive.

 

white woman with long blonde hair, which stands in front of a clean grey background looking into the camera

BLONDE YOUR WAY.

CHAI BLENDING A BLONDE BEAUTY INFUSION.

The right color can lift more than just spirits. It has an amazing effect on skin tone, facial features and confidence—like a personalized blonde beauty infusion. Chai blending hair color delivers effortlessly natural, multidimensional beige color results that highlight authentic beauty and inspire a feeling of radiance.  
 

white woman with long blonde hair, which stands in front of a clean grey background looking into the camera

STYLESIGN - YOUR PARTNER IN STYLE

ANY HAIR. ANY LOOK.

From coarse to fine, straight to curly, and everything in between. With StyleSign you can focus on creating head-turning looks you desire, feeling confident your styling products will deliver. Always.

DIFFERENT HAIR. DIFFERENT LOOKS. ALWAYS STYLESIGN.
 

Two women with brown and red hair, using products from the Goldwell Muted Collection, standing in front of a grey background.

UNIQUE COLORS, UNIQUE YOU.

YOUR EXPERTISE. YOUR CRAFT. YOUR PASSION.

Create custom color looks for your clients which range from subtle to bold. Always stay on top of cutting-edge styles with the annual trend-inspired color collection from Goldwell. This year, featuring the Iconic Muted Collection including six new Topchic Zero shades.
 

A woman with blonde straight hair used goldwell elumen dying products on a grey background.

TRANSFORM THE ORDINARY. RETHINK COLOR.

With Elumen, your passion and skills can open new dimensions of versatility. Find the perfect shade for every vision, from bold, imaginative choices to natural tones and effective grey coverage.
 

a red hair woman with beautiful long hair who used goldwell hair products

STYLE-ASSURED WITH THE NEW AND IMPROVED
Stylesign. 

Create and reimagine styles with ease. Instantly and effortlessly – with our best
StyleSign yet, you can easily elevate every look and create lasting styles.  
 

four diverse woman with different hair colors and lenghts, which stand side by side and close to each other looking into the camera while standing in front of a clean grey background

blonde your way.    

YOUR EXPERTISE. YOUR CRAFT. YOUR PASSION.
 
Blonde is so much more than just a color. And with our extensive lightening and color portfolio, you can create one-of-a-kind statement blondes with a healthy hair look and feel. Meet the Iridescent Blonde Collection with six new luminous Colorance shades.
 

Woman with red hair glancing at the camera on light grey background with the Topchic 50 years logo in the right bottom corner.

TOPCHIC

TRUE COLOR EXCELLENCE
 
For 50 years, Topchic has consistently delivered intense colors, excellent evenness, ultimate durability and superior coverage. Today, it continues to stand for true color excellence and is as unique as you – and your color results.
 

woman with red long straight hair looking down to the left over grey background

INNOVATIVE. pOWERFUL. responsible.

TOPCHIC ZERO
 
THE INCREDIBLY CARING, AMMONIA-FREE ADDITION TO TOPCHIC.
 

Blonde woman with straight hair and bright background.

COLOR FOR EVERYONE. CREATIVITY MADE EASY.
COLORANCE IS FOR EVERYONE.

EVERY STYLIST. EVERY CLIENT. EVERY SERVICE.
 
It's the easiest and most versatile demi-permanent color on the market and can be used to create anything from soft hues to strong statements.
 

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LIGHTENING UNLIMITED

Goldwell is introducing two new family members to the LightDimensions portfolio to  provide our most customizable lightening line up ever – meet the new Oxycur Platin and Soft Color.
 

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GO GOLDWELL
why goldwell is always THE BEST CHOICE

The latest innovations in combination with the best educated stylists, Goldwell offers salon exclusive products and innovative services that guarantee stunning hair and outstanding looks.
 

Goldwell is part of Kao Salon Division.

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Making life beautiful for salons, stylists and their clients.

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