Select your location:
South Africa
South Africa (ZA)
English
* Via distributor
Hong Kong
KPSS Hong Kong Ltd.
繁體中文
Mainland China
Shanghai Si Rui Professional Haircare Co. Ltd, China *.
中文（简体）
Singapore
Kao Singapore Pte. Ltd.
Taiwan
KPSS Taiwan Ltd.
Austria
Kao Austria HandelsgesellschaftmbH
Deutsch
Balkan
Dobra Priča Doo, Balkan *
Српски
Belgium
Kao Belgium N.V.
Deutch
French
Czech
Goldwell Cosmetics (CZ) s.r.o.
Čeština
Denmark
Kao Denmark A/S
Finland
Kao Finland Oy
Suomi
France
Lilac Breasted Roller SAS, France *
Français
Germany
Kao Germany GmbH
German
Greece
Hair Care Ltd, Greece *
ελληνικά
Italy
Kao Italy S.p.A.
Italiano
Netherlands
Kao Netherlands B.V.
Dutch
Norway
Kao Norway AS
Poland
JBS Beauty sp. z o.o. sp.k., Poland *
Polski
Spain
Bella Aurora Labs SA, Spain *
Español
Sweden
Kao Sweden AB
Switzerland
Kao Switzerland AG
United Kingdom
KPSS (UK) Limited
Canada
Kao Canada Inc.
USA
Kao USA Inc.
Australia
Kao Australia Pty. Limited
New Zealand
Kao New Zealand Limited
International
Salon Finder
Diventa partner
Contact Us
Your client will tell you what she wants during the consultation. The existing level of depth that the mid-length and ends will serve as your reference for the new shade. Depending on the existing level of depth, you can achieve four possibilities using Semi/Demi color: 1. Darker2. Tone on tone3. More vivid (more red)4. Less vibrant (less red, more ashy/matt)
Clients can often be vague when it comes to determining the color change they want. Your professional knowledge and experience with hair analysis will help both of you to find the most suitable target color. By using the removable swatches from the GOLDWELL Color Tableau, your client can “try-on” their new hair color, helping to determine the final color choice. Start by asking the client which of the four choices she would prefer. Then, depending on the base color and the desire of the client, take 4 to 5 swatches from the Color Tableau, fan them out to display and hold them close to the re-growth so the client can see them in the mirror. While most semi-permanent colors have a durability of 4-6 shampoos, demi-permanent products can last up to 6 weeks. Durability varies and depends on hair’s porosity. There are several Semi and Demi products on the market. GOLDWELL pH balanced Colorance is ideal for color refreshing or toning without the need of a conventional treatment of re-growth.
Because of the lower or even missing lightening ability of semi/demi color, some color intensive shades may deviate slightly from the result shown on the Color Card. For example 6R, if applied on a 6N base, will come out slightly less brilliant than on the Color Card. 6R on a very light base will come out very intensive.
Learn more about Color Theory here.