MENU

goldwell-logo-giant

SEARCH

THE FIRST ACIDIC
ZERO DAMAGE 

PERMANENT HAIR COLOR

Explore Elumen

ELUMEN

OUTSHINES. OUTLASTS. OUTPERFORMS.

Elumen is the first acidic zero damage permanent hair color, pioneered 25 years ago. Its unique formula delivers vibrant, long-lasting color and incredible shine without damage. It offers unlimited service opportunities: from full-head color and grey coverage to toning and freehand techniques. 

No peroxide. No oxidative dyes.
No ammonia. No PPD or PTD. 100% vegan formula* 
 

*no animal-derived ingredients

Goldwell Elumen groupshot showing multiple white Elumen Color bottles displayed together on a burgundy pink studio background.

Explore the Elumen care products

Goldwell Elumen Care packshot showing a white Elumen Shampoo tube standing on a light grey studio background.

ELUMEN COLOR PROTECTING SHAMPOO

Protect and prolong Elumen color with every wash.

  • Gently cleanses all hair types while maintaining color brilliance
  • Supports hair repair and reduces color washout
  • Maintains exceptional brilliance and vibrancy

Goldwell Elumen Care packshot showing a white Elumen Conditioner tube standing on a light grey studio background.

ELUMEN COLOR PROTECTING CONDITIONER

Enhance manageability while preserving vibrant color.

  • Detangles instantly for easier combing
  • Reduces frizz and smooths hair surface
  • Supports hair repair and reduces color washout

Explore the Elumen supporting products

Elumen Prepare Hair Color Pre-Treatment by Goldwell

ELUMEN PREPARE

Ensure optimal color results with perfect pre-treatment.

  • Enhances color deposit for richer, more vibrant results
  • Improves durability of Elumen hair color
  • Prepares hair to maximize color absorption

Elumen Lock Hair Color Sealing by Goldwell

ELUMEN LOCK

Deliver longer-lasting, fade-resistant color to clients.

  • Locks in Elumen color immediately after application
  • Reduces fading for extended vibrancy
  • Maintains high-shine, fresh-from-the-salon finish

Elumen Thickener by Goldwell

ELUMEN THICKENER

Achieve precise, controlled application for creative techniques.

  • Thickens Elumen color consistency for easier handling
  • Supports grey coverage applications at the roots
  • Supports detailed, freehand color work
  • Enhances control during application

Elumen Return Hair Color Reducer by Goldwell

ELUMEN RETURN

Adjust color intensity gently and effectively post-coloration.

  • Reduces Elumen color immediately after application
  • Works without oxidizing and  reducing agents

Elumen Clean Hair Color Remover by Goldwell

ELUMEN CLEAN

Remove residual Elumen color from skin safely and effectively

  • Gently cleanses color stains after application
  • Thoroughly removes skin staining caused by Elumen hair color

Benefits of using Elumen 

elumin-long-lasting-color

TRUE-TO-TONE

Delivers up to 76% more color intensity and stays vibrant longer than oxidative color. Fades true to tone for stunning results that last.

elumin-ammoni-ppd-free

NO PEROXIDE. NO OXIDATIVE DYES. NO AMMONIA.

A truly gentle hair dye that´s kind to hair without compromising on performance.

elumin-ideal-for-sensitive-scalps

IDEAL FOR SENSITIVE SCALPS

Formulated exclusively with direct dyes, it´s the perfect choice for clients with scalp sensitivity or allergies to oxidative hair dyes.*
*A patch test performed by a dermatologist is still recommended.

elumin-shine-you-can-see

SHINE YOU CAN SEE

Up to 40% more shine vs. oxidative hai colors. Hair looks instantly healthier, glossier, and full of light.

Icon showing an individual hair with a plus sign next to it.

ZERO DAMAGE

Transforms hair with 100% confidence and no damage to hair. Elumen improves the overall hair quality and returns healthy shine to all hair types.

elumin-Limitless-creative-options

LIMITLESS CREATIVE OPTIONS

Fully intermixable compact palette, up to 100% grey coverage, and endless service possibilities make Elumen a go-to for custom color.

PRODUCT INNOVATION

A BREAKTHROUGH IN HAIR COLOR SCIENCE

Unique acidic formula

» Unique acidic formula carries advanced direct dyes
deep into the hair without oxidative activation.

» Formulated without ammonia and PPD or PTD.

» Vibrant, long-lasting hair color results without damage.

» Replenishes hair structure for extraordinary shine and incomparable signature hair feel - smoother, stronger, and healthier.

»  Significantly reduces the risk of developing an allergy to hair dyes.

TRENDING NOW

Explore stunning transformations and expert color results created with Goldwell.

Use our Goldwell Shade Finder to discover the perfect hair color for you.

goldwell-logo-xl

INFINITE COLOR POSSIBILITIES

DISCOVER OUR SHADES

TESTIMONIAL

Loved by stylists worldwide

Image of PETER WU

PETER WU

Global Color Collective Member

straightFromSalonIcon

If you’re not using Elumen, you are missing out on a great opportunity because Elumen's colors are so vibrant, special, and
 easy to work with.

Brilliant hair color results

Goldwell Elumen transformation before image showing the back of a model with long, slightly wavy blonde hair against a neutral beige background.

  • Before

Goldwell Elumen transformation after image showing the back of a model with smooth, glossy, warm blonde hair against a neutral beige background.

  • After

  • PRO STORE

  • EXCLUSIVE
    OFFERS

  • STYLIST
    COMMUNITY

goldwell-logo-black-small

chevron-right-grey

kao-logo-132x53

GOLDWELL IS A PART OF KAO PROFESSIONAL HAIR

We use the Kao Pro Store to give you access to some of our pro services and products. It will open in a new tab.

SIGN UP

icon-container

Welcome to our community of creatives

Goldwell is part of

kao-logo-160x63

goldwell-loader

Optional

Page Top