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Grey Services

COVER. BLEND. BEAUTIFY.

Woman with grey hair smiling and glancing at her right on light grey background

Woman with grey hair smiling and glancing at her right on light grey background

Woman with grey hair smiling and glancing at her right on light grey background

ALL YOU NEED TO COVER OR BEAUTIFY GREY HAIR

Noticed an uptick in grey services?
Discover countless ways to fulfill your clients' diverse needs with the versatile Goldwell portfolio.

Choose from among Topchic, Elumen, Colorance and Men ReShade to deliver incredible color results and a fantastic healthy hair feel that only professionals can achieve.

Beautify or Cover Greys

ALL YOU NEED AT HAND

Backed by 50 years of experience in hair color technology, the versatile Goldwell portfolio holds everything needed for up to 100% grey coverage or to beautify your clients’ hair by counteracting unwanted undertones.

Six bottle of Goldwell product two blue, two black and two white, five standing and one horizontal.

Flawless results

FOR ANY CLIENT

The versatility of the Goldwell portfolio empowers you to give your clients incredibly natural-looking color results and an amazing healthy hair feel.

Woman with grey hair smiling and glancing at her right on light grey background and square frame.

If you are looking for a conscious, feel-good color with the best performance1, choose TOPCHIC ZERO. The incredibly caring and ammonia-free formula that guarantees natural, reliable grey coverage.

If you are looking for best-in-class performance, choose TOPCHIC. Reliable in all dimensions with optimum gentleness, perfectly tailored to individual needs.

1 Based on overall performance (grey coverage, conditioning and shine) vs leading competitors

Woman with white hair smiling and glancing at the camera on light gray squared background.

From tackling the first signs of grey to wearing greys with pride – COLORANCE works for everyone! It offers versatile blending and beautification options while leaving hair feeling and looking its best.

Need more power, but not ready for permanent color yet? COLORANCE COVER PLUS provides a natural blending of grey hair of up to 75% – without ever looking artificial.

Woman with grey hair smiling glancing at her left on a light grey squared background .

If you are looking for a unique color result, color different and go for ELUMEN. The non-oxidative alternative for up to 100% grey coverage or lasting grey beautification with extraordinary intensity and shine.

4 grey bottle of Goldwell with a red cup and 4 different shadows of brown on the side.

New NAtural Elumen Shades

Get creative with ELUMEN! Now available in four additional NN shades to increase your color services even further. With its unique non-oxidative, ammonia-free and gentle formula, ELUMEN provides up to 100% grey coverage, extraordinary color intensity, and incredible shine. Dimensional coverage keeps the highs and lows from within with a natural finish. Moreover, it is perfect for clients with scalp sensitivity to convential oxidative colors.1


1 Only direct dyes are used. A patch test performed by a dermatoligist is still recommended.

Man with dark grey hair and beard staring at the camera on a light grey background.

If you are looking for the most discreet grey reduction, choose MEN RESHADE – it provides a fuller look in only 5 minutes at the basin, with no visible regrowth.

Three bottles of Goldwell, one grey, one black and one white on a white background.

Prolong the results with DUALSENSES and ELUMEN CARE1.
The care great color deserves.

1 Elumen Care recommended only for Elumen Color.

Various Levels of Coverage

ALWAYS STUNNING RESULTS

Choose to blend or cover your grey.
Natural grey hair can have many beautiful options.

Group of a graphic design hair tinted on light brown on a light grey background.

SOFT COVERAGE

Choose to blend natural and grey hair softly.
Achieve this result with a healthy hair feel provided by Colorance core.

Group of a graphic design hair tinted on medium brown on a light grey background.

Medium Coverage

A step before full coverage of grey hair.
Natural-looking results can be achieved with Colorance Cover plus.

Group of a graphic design hair tinted on strong brown on a shaded light grey background.

Full Coverage

Leaves no grey hair uncovered – classic with Topchic, ammonia-free with Topchic zero, and non-oxidative with Elumen.

Difference in technologies of Full Grey Coverage

Two hair with inner stem. One of them brown, one grey with grey dropplet coming from the top right corner.

Oxidative Hair Colors – Starting Point

Due to alkalinity and presence of peroxide in the mixture of the System Developer Lotion with Topchic or Topchic Zero, naturally pigmented hair is slightly lifted. Small, colorless, oxidative dyestuff penetrates the cuticle and goes deep into the cortex.

Two brown hair with inner stem and grey small dropplet inside.

OXIDATIVE HAIR COLORS – END RESULT

Oxidative dyestuff of Topchic or Topchic Zero turns into colored molecules in the presence of peroxide. They are distributed all over the hair shaft, providing long-lasting color and a healthy shine.

Two hair with inner stem. One dark brown, one grey with grey dropplet coming from the top right corner.

Non-oxidative hair colors – starting point

Due to the oxidant-free Elumen formula, naturally pigmented hair is not lifted. Elumen dyes are deep penetrating based on the Magnet Effect.

Two brown hair with inner stem. One with grey stem inside, with brown dropplet inside

NON-Oxidative Hair Colors – End Result

Elumen non-oxidative dyes penetrate the cuticle to the outer layers of cortex, creating coverage, exceptional brilliance and a healthy hair feel.

Two male hair colorists dyeing woman's hair

Goldwell education plus on Youtube

Learn to blend, cover, and beautify greys with stunning results. On this go-to destination, you will find inspiration and information about new services and learn about upcoming color trends that will fuel your creativity.

GOLDWELL EDUCATION PLUS APP

Discover countless ways to fulfill grey coverage or beautification needs with the versatile Goldwell portfolio. Download the Goldwell Education Plus App for grey services.

"KAO SALON ACADEMIES & VIRTUAL EDUCATION" in black and green letters in front of a bright background.

Kao Salon Academies & Virtual Education

Visit our Kao Salon Academies or our Virtual Education platforms to discover all you need for grey services in one versatile portfolio. Find new dimensions of creativity, inspiration, services, and techniques, all at your fingertips.

KAO SALON PARTNER PORTAL

Show your clients all the ways you can blend, cover, or beautify greys.
Download marketing material for grey services on the Kao Salon Partner Portal.

INTERESTED IN GREY SERVICES?

Get in touch with your sales representative and discover all you need to beautify or cover greys.

GOLDWELL SALON FINDER

You deserve the best service, color, and amazing results created just for you.
Search for your nearest Goldwell salon.

Goldwell is part of Kao Salon Division.

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