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SEMI-PERMANENT COLOR, MAXIMUM VERSATILITY For hair color that lasts up to 10-15 washes* Colorful shades to mix & match for maximum versatility Extraordinary brilliance and incredible shine For purest tones on pre-lightened hair and levels 9-10 Forget color shifting and fading on tone up to 100% * Depending on hair structure and intensity of existing color.
Bright shades that fade true-to-tone
For soft shading on levels 9-10 Fades true-to-tone up to 100%
Plays with shimmer Gives metallic effects
Dilutes and pastelizes all Elumen Play shades
Smokes down the result
Removes Elumen Play up to 100% in just one application* Allows color flexibility * Depending on hair structure and intensity of existing color.
Saturate the hair completely to ensure even coverage Use the Elumen bowl and brush for the best application possible Creamy consistency allows full flexibility Leave for 30 min. without heat or 20 min. with heat
Rinse completely – without emulsifying Follow with Elumen Shampoo Proceed with Elumen Care product
ELUMEN PLAY BRIGHT PURE TONES ELUMEN PLAY BLONDE TONING/PASTEL SERVICE ELUMEN PLAY EXTRA SHINE SERVICEELUMEN PLAY METALLIC EFFECT SERVICE
· All Elumen Play shades are intermixable and suitable for all techniques · Use the Elumen bowl and brush for the best application possible · Remove any skin stains using Elumen Clean · Use Elumen Play Eraser to remove the color and play again* * Depending on hair structure and intensity of existing color.