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Goldwell hero banner featuring a model with long blonde hair and bangs wearing a black sleeveless top against a pale blue striped background.

OUTSHINES. OUTLASTS. OUTPERFORMS.

Elumen: Zero Damage Permanent Hair Color

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OUTSHINES. OUTLASTS. OUTPERFORMS.

Elumen: Zero Damage Permanent Hair Color

Goldwell Elumen is the first acidic zero damage permanent hair color, pioneered 25 years ago. Powered by its unique non-oxidative formula, Elumen delivers up to 40% more shine, up to 20% longer durability and up to 76% more color intensity compared to oxidative hair colors, always fading-true-to-tone for results that stay stunning wash after wash. No peroxide. No ammonia. No PPD or PTD. No compromise - just vibrant, long-lasting color results with extraordinary shine.

Hair Color Products

Goldwell Elumen Color transformation before image showing the back of a model with long, slightly wavy blonde hair against a neutral beige background.

  • Before

Goldwell Elumen Color transformation after image showing the back of a model with smooth, glossy, warm blonde hair against a neutral beige background.

  • After

Goldwell Elumen transformation packshot showing three white Elumen Color bottles with burgundy caps arranged on a burgundy pink studio background.

HAIR COLOR FORMULA

SILVERIZING
Re-growth
40 ml System Developer Lotion 2% (7 Vol.)
+ 20 ml Colorance 7N

Mid & ends
40 ml System Developer Lotion 2% (7 Vol.)
+ 10 ml Colorance 10BS
+ 10 ml Colorance 10BG

Learn More

COLOR

Back stretched regrowth
20 ml Elumen GG@8
+ 10 ml Elumen CLEAR

Back ends
10 ml Elumen GG@8
+ 10 ml Elumen CLEAR

Front piece
5 ml Elumen GG@8
+ 10 ml Elumen CLEAR

HAIR PRE-LIGHTENING FORMULA

HAIR PRE-LIGHTENING FORMULA
Foils
35 ml LightDimensions SilkLift Developer 3% 
(10 Vol.) (back) 6% (20 Vol.) (front)
+ 25 ml LightDimensions SilkLift Strong
+ 3 pumps System BondPro+ Step 1 Protection Serum

Freehand ends
35 ml LightDimensions SilkLift Developer 6 % 
(20 Vol.)
+ 25 ml LightDimensions SilkLift Clay
+ 3 pumps System BondPro+ Step 1 Protection Serum
Learn More

Use our Goldwell Shade Finder to discover the perfect hair color for you.

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INFINITE COLOR POSSIBILITIES

DISCOVER OUR SHADES

Goldwell Elumen technology asset showing a close-up 3D hair fibre cross-section with translucent outer layers, golden particles and a warm beige background.

TECHNOLOGY

A breakthrough in hair color science

Elumen’s gentle acidic formula without peroxide carries direct dyes deep into the hair without oxidative activation, for long-lasting hair color without damage. The formula without ammonia replenishes porous areas in the hair structure for multidimensional shine.

Goldwell Elumen Support rangeshot bottles arranged on a burgundy pink studio background.

ELUMEN SUPPORT

  • Optimize color deposit and durability with Elumen Prepare
  • Adjust color consistency with Elumen Thickener
  • Lock in long-lasting hair color results & reduce fading with Elumen Lock
  • Remove skin stains with Elumen Clean
  • Soften color intensity with Elumen Return

Goldwell Elumen Care rangeshot bottles arranged on a burgundy pink studio background.

ELUMEN CARE

  • Keep colors bright and brilliant for longer with Elumen Color Protecting Shampoo and Color Protecting Conditioner - in salon or at home
  • Specially designed for Elumen-colored hair - reducing washout of Elumen hair color and supporting the repairing effect

SHOP ONLINE 24/7

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exclusive special offers.

SALON FINDER

Find your nearest Goldwell salon.

Goldwell Elumen testimonial image showing a smiling blonde woman in a white T-shirt and jeans standing in a bright salon setting.

SALOMÉ DE WET

Goldwell Artist - South Africa

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If you don’t use Elumen, you’re missing out on the healthiest, shiniest hair of your life 

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Join our community today and dive into a vibrant world of creativity! Receive inspiring ideas and motivation directly into your inbox, tailored just for you.

Goldwell Elumen salon application image showing a stylist using a pink brush to apply product to a client’s wet hair at a wash basin.

Goldwell Education Plus YouTube Channel

Immerse yourself in a wealth of inspirational videos, tutorials, and expert demonstrations - all at your fingertips, anytime, anywhere.

Goldwell Elumen salon application image showing a stylist wearing black gloves applying product from a white bottle to a model with short brunette hair.

Goldwell Education Plus App

Interactive content, color formulas,
and 3D head models to transform your learning experience.

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Shaping Tomorrow´s style, today!

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GOLDWELL IS A PART OF KAO PROFESSIONAL HAIR

We use the Kao Pro Store to give you access to some of our pro services and products. It will open in a new tab.

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