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ELUMEN PLAY

Goldwell Elumen Play tube and packaging

ELUMEN PLAY

SEMI-PERMANENT COLOR, MAXIMUM VERSATILITY

» For hair color that lasts up to 10 - 15 washes*
» Colorful shades to mix & match for maximum versatility
» Extraordinary brilliance and incredible shine
» For purest tones on pre-lightened hair and levels 9 - 10
» Fading on tone up to 100%, no color shifting

* Depending on hair structure and intensity of existing color.


ELUMEN PLAY PURES

» Extraordinary brilliance and incredible shine

ELUMEN PLAY PASTELS

» For soft shading on levels 9 - 10
» Fades true-to-tone up to 100%

ELUMEN PLAY METALLICS

» Plays with shimmer
» Gives metallic effects

ELUMEN PLAY @CLEAR

» Dilutes and pastelizes all Elumen Play shades

ELUMEN PLAY @BLACK

» Smokes down the result

ELUMEN PLAY ERASER

» Removes Elumen Play up to 100% in just one application**
» Allows color flexibility

** Depending on hair structure and intensity of existing color.


1. Mix, Apply & Time

Goldwell Elumen Play tube

» Saturate the hair completely to ensure even coverage
» Use the Elumen bowl and brush for the best application possible
» Creamy consistency allows full flexibility
» Leave for 30 min. without heat or 20 min. with heat

2. Rinse, Lather & Care

Goldwell Elumen Care bottles and pot

» Rinse completely – without emulsifying
» Follow with Elumen Shampoo
» Proceed with Elumen Care product


Services:

BRIGHT PURE TONES    
BLONDE TONING/PASTEL SERVICE    
EXTRA SHINE SERVICE
METALLIC EFFECT SERVICE

Hair should be dry, leave in for 30 minutes max.

MIX, APPLY & TIME

7 elumen s57 b4

RINSE, LATHER & CARE


SPECIAL TIPS

» All Elumen Play shades are intermixable and suitable for all techniques
» Remove any stains using Elumen Clean
» Use Elumen Play Eraser to remove the color and play again***

*** Depending on hair structure and intensity of existing color.


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