Goldwell Service Cycle

The Goldwell Service Cycle and its 5 stages

5 Steps to perfection

It’s all about a great service experience in your salon and beyond…


Turn every salon visit into an exceptional experience –  with an individual consultation, the latest techniques  and high-performing professional products developed to best support your hair expertise.


Walk through the Service Cycle.

A collage of different Goldwell consultation tools

1. CONSULTATION

YOUR KEY TO SUCCESS

» Goldwell Color Card and Color Tableau

» Elumen Color Card, Elumen Play Color Card

» @Pure Pigments Consultation Tool

» Consultation Sheet

A line up of Goldwell preparation products

2. PREPARATION

FOR CUSTOMIZED COLOR RESULTS

» Elumen Prepare (only for Elumen, not for Elumen Play)
» @Pure Pigments
» BondPro+
» Structure Equalizer, Thickener, Hair Color Remover, Color Remover Skin
» System Developer Lotions

A line up of Goldwell application products

3. APPLICATION

CREATIVE TECHNIQUES AND CLASSIC APPLICATION

Topchic, Newance by Topchic, Nectaya, Elumen, Elumen Play, Colorance, LightDimensions SilkLift, and Oxycur Platin

A line up of Goldwell post-care and styling products

4. POST-CARE & STYLING

CONFIDENCE FOR OPTIMAL DURABILITY OF YOUR COLOR RESULTS

» Elumen Color Care

» Dualsenses

» StyleSign

Goldwell products used during the maintenance phase of the service cycle

5. MAINTENANCE

CUSTOMIZED HOME CARE, STYLING AND REFRESHING PRODUCTS

» Elumen Color Care

» Dualsenses StyleSign

EASY-TO-USE COLOR WITH INTUITIVE SYSTEM

All shades for Goldwell color products are aligned. No matter which Goldwell brands you combine, you are assured the same results.


NUMBERING AND LETTER SYSTEM

» Easy orientation within the levels and the color reflects/directions

» Choose the right shades and combine the different color brands for customized in-salon services:
Topchic, Nectaya, Colorance, Elumen

The number represents the shade level, while the final two letters represent the primary and secondary color reflect.

Unique Depot Can System

» Allows clean dispensing and exact dosing
» Reseals and prevents oxidation of the color mass
» Allows simple, accurate and economical usage
» Supports professional color services

Two gloved hands refilling a color can

Color Can System

A large rack of color bottles of different colors

Color Rack

Color dispensing nozzle

» Efficient color dispensing that allows easy extraction of color in small amounts (0.1g)
» Quick and easy handling and cleaning
» Customized to fit the complete Goldwell color can assignment
» Minimal to no leftover color in the nozzle
» Ergonomic shape with optimal finger dent for tight grip

A gloved hand dispensing color from a can using a precision nozzle

Color Dispensing Nozzle

A gloved hand dispensing color from a can using a precision nozzle

Color Dispensing Nozzle

GOLDWELL COLOR SERVICES

Discover the Goldwell Color Services.

Topchic, Nectaya, Colorance, and Elumen products

COLOR BALANCING

For regrowth coloring with optimal color refreshing on mid length and ends with gentle hair protection. Combine Topchic or Nectaya for the regrowth with Colorance or Elumen for mid-lengths and ends.

Colorance, Topchic, and Nectaya products

COLOR CORRECTION

To counteract unwanted tones. Pre-pigmentation to enable perfect results when it comes to corrective coloring from light to darker.

Colorance, Topchic, and @Pure Pigments products

@ELUMENATED SERVICE

Just a few drops of @Pure Pigments in your formulas will create whole new layers of shine and color, so you can enrich the tone even more, create delicate pastels or cool down warmth.

Colorance & Colorance Cover Plus products

TONING SERVICES

HIGH-GLOSS SHINE SERVICE: Add beautiful shine for all hair textures with Colorance Clear or mix with any shade of Colorance.

TONE & REFINE SERVICE: The perfect finish to every lightening service. Tone and refine with Colorance.

BOOST & BRIGHTEN SERVICE: Colorance's extensive shade portfolio enables you to enrich any shade's color and brilliance to the max.

Elumen and System products

CREATIVE FREEHAND TECHNIQUES

For unlimited freehand techniques with customized color consistency use System Thickener with all Goldwell Color Brands  (excl. Elumen).

Add the Elumen Thickener to any Elumen formula to create the perfect viscosity for your service.

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