Hans Erich Dotter founded a small chemical factory. To this day, the company's focus remains on the production and sale of hair care and cosmetics exclusively for salons.

Goldwell launches the styling category with Sprühgold.  
Sprühgold remains the No. 1 hairspray in Germany—to this day.

Topmodel (1971)/Topchic (1974) 
Goldwell is expanding its product portfolio to include hair coloring, a rapidly growing segment in which Goldwell can fully meet the needs of hairdressers.

Goldwell's first complete styling line.

Goldwell creates the first color and lotion depot system for convenient and accurate color mixing with 100% color results. The unique color tray ensures easy, safe, and clean color application — still exceptional today.

Goldwell innovates with new technology- an advanced computer performs hair diagnoistics and covers all goldwell color services in the salon. 
For reliable results with maximum care and more than 70,000 formulas.

Highly effective hair care range- "for hair like silk"

Goldwell's first oxidative intensive color with a pH of 6.8. Goldwell also introduces three new Colorance Salon Services: Color Balancing, Color Perming, and Mini Coloring.

Goldwell collaborates with salons and offers a co-branded line for hair salons.

Hans Erich Dotter decided to partner with KAO because KAO shares the same values ​​and has maintained its exclusive hairdressing salon status to this day.

The first dust-free bleaching powder on the market (Goldwell patent). Successor to the first Goldwell bleaching powder, Oxycur Platinum, from 1970.

A true breakthrough with new technology (KAO patent). Goldwell showcases its color expertise. A major image boost for Goldwell.

Introduction of the most important Goldwell trend events for color, with an international character.

Strong and clear lightening, while being extremely gentle.

The trend is huge: Customers want gentler coloring services. Goldwell delivers Nectaya: "nourishing ammonia-free hair color" with innovative KAO technology.

Goldwell's first customizable, long-lasting keratin treatment service, along with a complementary home care routine.

Goldwell full stop Logo - hands holding together

Goldwell introduces @Pure Pigments, powered by HD³ Dye Technology after 17 years of research.

Goldwell introduces Topchic Zero — a vegan, ammonia-free permanent color with 100% grey coverage, 2× shine, and sustainable packaging made from recycled materials.

With a revitalized brand identity, Goldwell is stepping into the future—celebrating the next generation of stylists. This new chapter is all about innovation, creativity, and collaboration.