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South Africa
South Africa (ZA)
English
* Via distributor
Hong Kong
KPSS Hong Kong Ltd.
繁體中文
Mainland China
Shanghai Si Rui Professional Haircare Co. Ltd, China *.
中文（简体）
Singapore
Kao Singapore Pte. Ltd.
Taiwan
KPSS Taiwan Ltd.
Austria
Kao Austria HandelsgesellschaftmbH
Deutsch
Balkan
Dobra Priča Doo, Balkan *
Српски
Belgium
Kao Belgium N.V.
Deutch
French
Czech
Goldwell Cosmetics (CZ) s.r.o.
Čeština
Denmark
Kao Denmark A/S
Finland
Kao Finland Oy
Suomi
France
Lilac Breasted Roller SAS, France *
Français
Germany
Kao Germany GmbH
German
Greece
Hair Care Ltd, Greece *
ελληνικά
Italy
Kao Italy S.p.A.
Italiano
Netherlands
Kao Netherlands B.V.
Dutch
Norway
Kao Norway AS
Poland
JBS Beauty sp. z o.o. sp.k., Poland *
Polski
Spain
Bella Aurora Labs SA, Spain *
Español
Sweden
Kao Sweden AB
Switzerland
Kao Switzerland AG
United Kingdom
KPSS (UK) Limited
Canada
Kao Canada Inc.
USA
Kao USA Inc.
Australia
Kao Australia Pty. Limited
New Zealand
Kao New Zealand Limited
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Water Hydrogen Peroxide (3% - 12%) Thickener Emulsifiers / Surfactants Stabilizers Acids Buffer
Fatty Phase Thickeners and Emulsifiers Water Phase Water, Alkalizing agents, Buffer, Surfactants, Reducing and complexing agents, Perfume and care ingredients Dyestuffs Oxidative dyes with Couplers and Precursor, Direct Dyes
H2O2 and color builder react together to become dyestuffs. The oxidative colors react when adding H2O2 as a developer. This oxidation causes the colorless color builders in the mass to form dyes that can be stored inside the hair. The ready developed dyes attach to the hair and last for a long time.
Oxidative dyes mainly stick on the inside of the hair.
Colorists often ask if the red dyestuff in a light color is the same as the red dyestuff in a darker color. The answer is no. There are many reds, browns, coppers or golden dyestuff-combinations that appear in different shades. The development of an oxidative hair color is very complex. The chemist has to choose from several couplers and precursors to develop a new shade. The mixture of a precursor with different couplers leads to various results. Each precursor/coupler combination has its own specific shading. There are several combinations in one single shade.
Learn more about Color Theory here.