UNIQUE 
OXIDANT-FREE 
ZERO DAMAGE
PERMANENT COLOR

Explore Elumen

COLOR NEVER LOOKED SO GOOD

Elumen redefines what color can be. With shades crafted for every creative vision — from Naturals that deliver subtle, seamless depth with up to 100% grey coverage, to Warms that add radiant, sunlit dimension, and Pures that ignite with bold, statement-making pigments — Elumen empowers colorists to create without compromise. Exceptional shine, extraordinary intensity, and endless artistry — Elumen is where science meets color creativity

Groupshot of Elumen Naturals Product Range by Goldwell

Explore the Elumen care products

Elumen Shampoo by Goldwell

ELUMEN SHAMPOO

Protect and prolong Elumen color with every wash.

  • Gently cleanses all hair types without stripping color
  • Supports hair repair and reduces color washout
  • Maintains exceptional brilliance and vibrancy

Elumen Conditioner by Goldwell

ELUMEN CONDITIONER

Enhance manageability while preserving vibrant color.

  • Detangles instantly for easier combing
  • Reduces frizz and smooths hair surface
  • Supports repair and minimizes color washout

Explore the Elumen supporting products

Elumen Prepare Hair Color Pre-Treatment by Goldwell

ELUMEN PREPARE

Ensure optimal color results with perfect pre-treatment.

  • Enhances color deposit for richer, more vibrant results
  • Improves durability of Elumen hair color
  • Prepares hair to maximize color absorption

Elumen Lock Hair Color Sealing by Goldwell

ELUMEN LOCK

Deliver longer-lasting, fade-resistant color to clients.

  • Locks in Elumen color immediately after application
  • Reduces fading for extended vibrancy
  • Maintains high-shine, fresh-from-the-salon finish

Elumen Thickener by Goldwell

ELUMEN THICKENER

Achieve precise, controlled application for creative techniques.

  • Thickens Elumen color consistency for easier handling
  • Supports grey coverage applications at the roots
  • Supports detailed, freehand color work
  •  Enhances control during application

Elumen Return Hair Color Reducer by Goldwell

ELUMEN RETURN

Adjust color intensity gently and effectively post-coloration.

  • Reduces Elumen color immediately after application
  • Works without oxidizing and  reducing agents

Elumen Clean Hair Color Remover by Goldwell

ELUMEN CLEAN

Remove residual Elumen color from skin safely and effectively

  • Gently cleanses color stains after application
  • Thoroughly removes skin staining caused by Elumen hair color

Benefits of using Elumen 

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LONG-LASTING COLOR

Delivers up to 76% more color intensity and stays vibrant longer than oxidative color. Fades true to tone for stunning results that last.

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NO AMMONIA ODOR. OXIDANT-FREE. 

Elumen formulas only use direct dyes without compromising on performance.

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IDEAL FOR SENSITIVE SCALPS

Formulated exclusively with direct dyes, it’s an ideal option for clients with scalp sensitivities or allergies to oxidative color (a dermatologist-conducted patch test is still recommended).

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SHINE YOU CAN SEE

Up to 37% more shine vs. intensive demi-permanent colors. Hair looks instantly healthier, glossier, and full of light.

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ZERO DAMAGE

Transforms hair with 100% confidence and no damage to hair. Elumen improves the overall hair quality and returns healthy shine to all hair types.

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LIMITLESS CREATIVE OPTIONS

Fully intermixable compact palette, up to 100% grey coverage, and endless service possibilities make Elumen a go-to for custom color.

PRODUCT INNOVATION

Breakthrough Technology

Elumen HDmax & Shine and Care Technology

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» A system of specially selected direct dyes.
» Designed to penetrate deep into the hair shaft.
» Creates extraordinary intensity and longevity (Magnet Effect).
» Damaged areas inside the hair are filled in (Repair Effect).
» Shine and Care Technology: Creates exceptional brilliance and a healthy feel for the hair (deep shine effect)

Grey Coverage

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» Due to the oxidant-free Elumen formula, naturally pigmented hair is not lifted. Elumen dyes are deeply penetrating based on the Magnet Effect.
» Elumen non-oxidative dyes penetrate the cuticle to the outer layers of the cortex, creating up to 100% dimensional grey coverage, exceptional brillianceand a healthy hair feel.

TRENDING NOW

Explore stunning transformations and expert color results created with Goldwell.

Use our Goldwell Shade Finder to discover the perfect hair color for you.

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INFINITE COLOR POSSIBILITIES

DISCOVER OUR SHADES

TESTIMONIAL

Straight from the salon chair

Image of CASEY COLEMAN

CASEY COLEMAN

Global Color Collective Member

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ELUMEN ISN’T JUST COLOR — IT’S COLOR SCIENCE.

The oxidative-free technology penetrates deep into the hair for intense, long-lasting vibrancy and mirror-like shine, all without ammonia or developer. There’s truly nothing else like it.

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