Groupshot of the stylesign texture Product Range by Goldwell.

WHERE TEXTURE
GETS WILD

Discover the StyleSign Texture range

Groupshot of the stylesign texture Product Range by Goldwell.

FOR TEXTURE THAT
PLAYS BY YOUR RULES

From sleek with grit to perfectly undone, StyleSign Texture lets you shape, define, and mess it up your way. With must-haves like Mattifying Paste, Dry Texture Spray, and Roughman Texturizing Paste, you’ll get matte finishes with touchable to strong hold and 72-hour humidity resistance. Prefer shine? Shaping Cream & Defining Wax deliver high-shine control for polished, lasting styles.

Benefits of using StyleSign Texture

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Long-Lasting Hold

Styles stay defined and textured for up to 72 hours, ensuring your clients’ looks stay fresh from appointment to appointment.

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Versatile for All Hair Types

Whether creating beach waves, matte finishes, or structured styles, the range adapts to deliver the perfect texture for every client.

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Creativity Unlocked

The quickest way to give any style a fresh twist - adding everything from sleek shine to rough, disheveled texture for an effortlessly cool finish.

UP TO 72 HOURS OF STYLE THAT LASTS

StyleSign Texture delivers finish that lasts whether you want sleek, shiny definition, textured matte tousles, or bold volume with ultra-strong hold. From Mattifying Paste to Dry Spray Wax and Shaping Cream, styles stay fresh and full of life for up to 72 hours, even in challenging or humid conditions.

The hands of Salome De Wet use Goldwell's StyleSign Texture Dry Spray Wax to add shine, texture and flexible hold to a model's shoudler-length, wavy hair.

Hair Styling with StyleSign Texture

A group shot of Goldwell's StyleSign Texture range with the Defining Wax stacked atop the Mattifying Paste and Lagoom Jam Styling Gel.

PETA-CERTIFIED HAIR STYLING

PETA-recognized and cruelty-free: Goldwell’s StyleSign Texture range involves no animal testing, from ingredients to finished products.

PRODUCT INNOVATION

Breakthrough Technology

Marine Bamboo Technology

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Marine Bamboo thrives due to its flexibility to move with the ocean currents, its resistance to UV and its structural strength, which lets it withstand harsh underwater environments.
We combine these unique characteristics of the Marine Bamboo, a natural ingredient, following highest ecological standards with product specific styling actives in our new StyleSign.
So you can rely on a high-performing, professional product line that guarantees lasting styles as strong or flexible as your look requires – with supporting protection against oxidation, styling and environmental stressors such as humidity, UV light and pollution.

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