Select your location:
South Africa
South Africa (ZA)
English
* Via distributor
Hong Kong
KPSS Hong Kong Ltd.
繁體中文
Mainland China
Shanghai Si Rui Professional Haircare Co. Ltd, China *.
中文（简体）
Singapore
Kao Singapore Pte. Ltd.
Taiwan
KPSS Taiwan Ltd.
Austria
Kao Austria HandelsgesellschaftmbH
Deutsch
Balkan
Dobra Priča Doo, Balkan *
Српски
Belgium
Kao Belgium N.V.
Deutch
French
Czech
Goldwell Cosmetics (CZ) s.r.o.
Čeština
Denmark
Kao Denmark A/S
Finland
Kao Finland Oy
Suomi
France
Lilac Breasted Roller SAS, France *
Français
Germany
Kao Germany GmbH
German
Greece
Hair Care Ltd, Greece *
ελληνικά
Italy
Kao Italy S.p.A.
Italiano
Netherlands
Kao Netherlands B.V.
Dutch
Norway
Kao Norway AS
Poland
JBS Beauty sp. z o.o. sp.k., Poland *
Polski
Spain
Bella Aurora Labs SA, Spain *
Español
Sweden
Kao Sweden AB
Switzerland
Kao Switzerland AG
United Kingdom
KPSS (UK) Limited
Canada
Kao Canada Inc.
USA
Kao USA Inc.
Australia
Kao Australia Pty. Limited
New Zealand
Kao New Zealand Limited
International
Salon Finder
Ryhdy kumppaniksi
Contact Us
SEMI-PERMANENT COLOR, MAXIMUM VERSATILITY For hair color that lasts up to 10-15 washes* Colorful shades to mix & match for maximum versatility Extraordinary brilliance and incredible shine For purest tones on pre-lightened hair and levels 9-10 Forget color shifting and fading on tone up to 100% * Depending on hair structure and intensity of existing color.
Bright shades that fade true-to-tone
For soft shading on levels 9-10 Fades true-to-tone up to 100%
Plays with shimmer Gives metallic effects
Dilutes and pastelizes all Elumen Play shades
Smokes down the result
Removes Elumen Play up to 100% in just one application* Allows color flexibility * Depending on hair structure and intensity of existing color.
Saturate the hair completely to ensure even coverage Use the Elumen bowl and brush for the best application possible Creamy consistency allows full flexibility Leave for 30 min. without heat or 20 min. with heat
Rinse completely – without emulsifying Follow with Elumen Shampoo Proceed with Elumen Care product
ELUMEN PLAY BRIGHT PURE TONES ELUMEN PLAY BLONDE TONING/PASTEL SERVICE ELUMEN PLAY EXTRA SHINE SERVICEELUMEN PLAY METALLIC EFFECT SERVICE
· All Elumen Play shades are intermixable and suitable for all techniques · Use the Elumen bowl and brush for the best application possible · Remove any skin stains using Elumen Clean · Use Elumen Play Eraser to remove the color and play again* * Depending on hair structure and intensity of existing color.