Discover the Goldwell color portfolio
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Discover
TOPCHIC
A global color icon for 50+ years.
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TOPCHIC ZERO
Ammonia-free color with up to 100% grey coverage, Topchic Zero delivers natural, pure results with zero compromise.
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COLORANCE
Formulated without ammonia and shine-infusing, Colorance colors and repairs in one step delivering rich tones and hair that feels as good as it looks.
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ELUMEN
Push the limits with the no damage permanent haircolor. Elumen’s high-impact, oxidant-free shades are perfect for dimensional color performance and long lasting shine.
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LIGHTDIMENSIONS
From soft, seamless blended blondes to boosted lift, customize your lightening for flawless, natural results.
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SYSTEM
A powerful lineup of care and color boosters designed to protect hair and deliver professional hair color, everytime.
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ETHAN KING
Global Color Collective Member
I'VE BEEN USING GOLDWELL FOR YEARS, AND HONESTLY, I WOULDN'T TRUST ANYTHING ELSE WITH MY COLOR WORK.
The results are always spot on — rich, shiny, and long-lasting, which keeps my clients coming back happy. But what really keeps me hooked is the constant support and education. There’s always something new to learn, and the community around Goldwell is full of amazing stylists who lift each other up. It just makes doing what I love even better.
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A GLOBAL COLOR ICON
MAKE EVERY COLOR UNFORGETTABLE
SMARTER HAIR COLOR STARTS HERE.
Maximize performance with innovative technology built for modern salons with hair color in a can, the Topchic Can Depot System.
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GENTLE ON HAIR, POWERFUL ON COLOR.
NO AMMONIA
ZERO COMPROMISE
Gentle on hair. Powerful on grey. Topchic Zero delivers up to 100% grey coverage with natural-looking, multi-dimensional color with no ammonia.
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Acidic, no damage, permanent hair color
Experience oxidant-free permanent color from Goldwell. From bold to natural looking results, Elumen's intermixable shades deliver long lasting vibrancy and shine.
