Topchic

UNMATCHED
COLOR PERFORMANCE

Discover Topchic

TOPCHIC

THE ICON OF COLOR CONFIDENCE

Ready to revolutionize your hair color game? Meet Topchic, the iconic professional color system that’s defined salon excellence for decades. Known for its groundbreaking “color in a can” technology - and also available in a classic tube - Topchic delivers bold, beautiful results with absolute precision. From fiery reds to radiant blondes and timeless naturals, Topchic’s expansive shade family has you (and your greys) totally covered. With up to 100% grey coverage, the smart Depot Can System for clean, consistent application, and formulas backed by decades of color science, Topchic isn’t just color - it’s confidence, bottled and legendary.

EXPLORE COLOR CARD

Groupshot of the Topchic Permanent Hair Color Product Range by Goldwell

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MAKE EVERY SHADE UNFORGETTABLE.

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120+ SHADES

Benefits of using Topchic

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PERFORMANCE YOU CAN TRUST

Topchic delivers vibrant, long-lasting hair color that stays fresh and bold wash after wash. This permanent hair color is built for durability,  giving you rich color with lasting brilliance.

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INTELLIGENT TECHNOLOGY

The formula with Coenzyme- and Equalizer System 2.0-Technology prevents hair from damage by neutralizing free radicals and creates even hair color results every time. Topchic is also formulated with built in metal neutralizer.

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LIMITLESS COLOR CREATIVITY

Choose from over 120* (*varies by country) shades, from timeless naturals to bold fashion shades. Easy to use permanent hair color that comes in a can and/or a tube, Topchic lets you create every look with ease and style.

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HEALTHY-LOOKING HAIR

The formula with caring ingredients protects the hair during coloration and intelligently prevent hair damage. You get brilliant shine and great hair integrity with every permanent hair color service, just gorgeous results.

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PERFECT COLOR BALANCING WITH COLORANCE

Topchic’s color portfolio is matched with Colorance, giving stylists the tools to create flawless, balanced results. This seamless combo allows for precise color correction and beautifully blended, natural-looking finishes.

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FLAWLESS GREY COVERAGE

Topchic offers up to 100% grey hair coverage and beautiful, even color results from regrowth to ends.

Equalizer Technology

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The Equalizer System 2.0 combines the Equalizer Polymer with cuticle smoothing agents for a more even distribution and penetration of the color. Intelligently equalizes structural differences, obtaining excellent evenness from regrowth to ends.

Coenzyme Technology

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During the oxidation process free radicals are formed, compromising the hair structure. The Coenzyme Technology protects the hair during coloration and intelligently prevents hair damage by neutralizing free radicals. For extraordinary, brilliant color tonality, gentleness and durability.

IntraLipid Technology

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With IntraLipid and BondPro+¹ Technology for maximum hair protection during the coloring process or color service.

¹Included in Goldwell System Developer Lotion.

Grey Coverage

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Dyes within the formula provide natural-looking, even color results with up to 100% grey coverage.

Color that works as hard as you do

Topchic's Color in a Can Depot System being demonstrated with two hands wearing black gloves easily dispensing the permanent hair color.

COLOR MADE EASY WITH THE GOLDWELL DEPOT CAN SYSTEM

Say goodbye to messy mixing and wasted product. The innovative Goldwell Depot Can System is designed for simplicity, precision, and professional performance. Pre-filled, airtight hair color cans pair seamlessly with dedicated tools for quick, clean, and measured dispensing — right down to the last drop.

This efficient depot can system keeps your salon organized, speeds up application, and ensures consistent, high-quality results without oxidation. With recyclable cans and a natural propellant, it’s an eco-conscious choice that doesn’t compromise on performance.

Color smarter. Level up your color.

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50+ YEARS OF TOPCHIC

Topchic celebrates 50+ years of trusted, high-performance permanent color. A true icon in professional salon color, it delivers vibrant results, flawless coverage, and expert reliability. The Iconic Color that Changed the Game.
Rooted in heritage, built for today. Raising the bar in salons since 1974.

Use our Goldwell Shade Finder to discover the perfect hair color for you.

INFINITE COLOR POSSIBILITIES

DISCOVER OUR SHADES

EXPLORE COLOR CARD

TESTIMONIAL

Straight from the salon chair

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STACEY SMOKER

Global Color Collective Member

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TOPCHIC HAS BEEN PART OF THE HEARTBEAT OF OUR INDUSTRY FOR OVER 50 YEARS —  AND FOR GOOD REASON.

It’s the kind of color you can trust, the one generations  of stylists have relied on for beautiful, consistent results. For me, it’s the perfect blend of heritage and innovation: a formula that’s proven itself decade after decade, yet continues  to deliver exactly what today’s clients want. There’s something incredibly powerful about creating with a product that’s  shaped our craft and still leads the way forward.

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KYLIE BUSSING

Global Color Collective Member

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TOPCHIC GIVES ME THE CREATIVE FREEDOM TO MAKE EXACTLY WHAT I IMAGINE COME TO LIFE; SEAMLESS COVERAGE, GORGEOUS SHINE, AND TONES THAT ARE ALWAYS SPOT ON.

When I layer in @Pure Pigments it’s completely bespoke. No two formulas are alike because no two clients are alike. That personal touch builds so much trust and my clients love knowing their color is truly one of a kind.