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Newance Fashion

ON-TREND COLORS, LIGHTER SHADE LEVELS AND EXTRA SMOKINESS

Goldwell Newance Fashion product range

Enjoy a variety of unique shades for fashionable and transparent color results:

» Luxurious shine with a smoky look
» Strong lifting ability (Level 14)
» Extra-cool hero shades
» Noticeably smoother and softer hair feel
» Extra gentleness and a pleasant smell
» Easy to use, mix, and apply
» Following Japanese trends of cool and smoky shade directions with ideal neutralizing


Lettering system and color families

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Neutral Brown

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Grey

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Blue Violet

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Pink Violet

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Red Violet

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Red

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Orange

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Gold

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Yellow MAtt

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MatT

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BLue Ash

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Ash


USAGE INSTRUCTIONS

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HAIR: Dry

Use a 2:1 Developer to color ratio for level 12, and a 3:1 ratio for level 14

Level 12 / 
Level 14

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MIX Well &
Apply with Brush

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Wait 30 Minutes

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SHAMPOO

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TREATMENT


Control Shades

» Used to increase the intensity or cool down the target shade
» 10% - 30% is the recommended amount, but using more than 30% is possible

Lightener Shades

14LT

» Decomposes melanin to increase lightness
» Especially good for customers who do not want to use bleach
» Can dilute color by mixing with target shade but still keeping the lifting power

4LT

» Works as Clear agent
» By mixing with target shade and diluting dyes, can prevent color result in damaged part from getting too dark / deep
» Up to 10% - 50% is the recommended amount, do not use more than 50%

Grey Shade

» Can be used as a target shade for smoky grey tone color (contains a Japan heritage combination of cool tones)
» As counteracting color for base hair color, Grey (gr) provides a smoky end result by neutralising the reddish or yellowish tones
» By mixing with Grey (Gr) shades, you can control vividness to achieve ideal end results
» You can enhance smokiness without changing the lightness level
» Mix up to 50% with your target color


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