- NEWS & EVENTS
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BRAND
- GO BEYOND
- BRAND STATEMENT
- IT'S WAY BEYOND PRODUCTS
- GOLDWELL HISTORY
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EDUCATION
- ELUMENATION SERVICES
- PRODUCT KNOWLEDGE SHEETS
- COLOR BOOSTING SERVICE
- COLOR COOLING SERVICE
- COLOR MORPHING SERVICE
- COLOR WASHING SERVICE
- @PURE PIGMENTS OVERVIEW
- WELCOME
- SPECTRUM OF STYLING
- EDUCATION OFFERS
- GLOBAL EVENT
- INSPIRATION TEAM
- PRODUCT KNOWLEDGE
- SERVICE CYCLE
- ICONIC BRUNETTE COLLECTION SERVICES OVERVIEW
- ELUMEN SERVICES OVERVIEW 2017
- THE PERFECT BEAUTY SERVICE COLLECTION OVERVIEW
- THE PERFECT BEAUTY UPGRADE SERVICES OVERVIEW
- THE RED COLLECTION OVERVIEW
- THE RED COLLECTION UPGRADE SERVICES OVERVIEW
- COOL BLONDE COLLECTION OVERVIEW
- ELUMEN SERVICES OVERVIEW
- DUALSENSES SCALP SPECIALIST SERVICE
- HAIR SCIENCE
- PRODUCTS
- GOLDWELL
- Education
- Color Guide
- Overview
Goldwell Service Cycle
5 Steps to perfection
It’s all about a great service experience in your salon and beyond…
Turn every salon visit into an exceptional experience – with an individual consultation, the latest techniques and high-performing professional products developed to best support your hair expertise.
Walk through the Service Cycle.
1. CONSULTATION
YOUR KEY TO SUCCESS.
Goldwell Color Card and Color Tableau
Elumen Color Card, Elumen Play Color Card
@Pure Pigments Consultation Tool
Consultation Sheet
2. PREPARATION
FOR CUSTOMIZED COLOR RESULTS.
Elumen Prepare (only for Elumen, not for
Elumen Play)
@Pure Pigments
BondPro+
Structure Equalizer, Thickener, Hair Color Remover, Color Remover Skin
System Developer Lotions
3. APPLICATION
CREATIVE TECHNIQUES AND CLASSIC APPLICATION.
Topchic, Nectaya, Elumen, Elumen Play, Colorance, LightDimensions Soft Color, SilkLift, Brightener and Oxycur Platin
4. POST-CARE & STYLING
CONFIDENCE FOR OPTIMAL DURABILITY OF YOUR COLOR RESULTS.
Kerasilk
Elumen Color Care
Dualsenses
StyleSign
5. MAINTENANCE
CUSTOMIZED HOME CARE, STYLING AND REFRESHING PRODUCTS.
Kerasilk
Elumen Color Care
Dualsenses & StyleSign
pH 6.8, Soft Color, Color Styling Mousse
EASY-TO-USE COLOR WITH INTUITIVE SYSTEM
All shades for Goldwell color products are aligned. No matter which Goldwell brands you combine, you are assured the same results.
NUMBERING AND LETTER SYSTEM
Easy orientation within the levels and the color reflects/directions
Choose the right shades and combine the different color brands for customized in-salon services: Topchic, Nectaya, Colorance, LightDimensions Soft Color, and (with some differences) Elumen
Help your client to maintain the color results at home: LightDimensions Soft Color
Unique Depot Can System
Confident measuring and mixing
Allows clean dispensing and exact dosing
Reseals and prevents oxidation of the color mass
Allows simple, accurate and economical usage
Supports professional color services
CoLOR DISPENSING NOZZLE
Efficient color dispensing that allows easy extraction of color in small amounts (0.1 g)
Quick and easy handling and cleaning
Customized to fit the complete Goldwell color can assortment
Minimal to no leftover color in the nozzle
Ergonomic shape with optimal finger dent for tight grip
GOLDWELL COLOR SERVICES
Discover the Goldwell Color Services.
COLOR CORRECTION
To counteract unwanted tones
Pre-pigmentation to enable perfect results when it comes to corrective coloring from light to darker
LOWLIGHTS
Create natural blonde looks and give back dimension to over-highlighted hair with a one-step color process
Use Colorance Cover Plus Lowlights to create natural blonde looks and give back dimension to over-highlighted hair with a one-step coloring process
@ELUMENATED SERVICE
Just a few drops of @Pure Pigments in your formulas will create whole new layers of shine and color, so you can enrich the tone even more, create delicate pastels or cool down warmth.
TONING SERVICES
HIGH-GLOSS SHINE SERVICE: Add beautiful shine for all hair textures with Colorance Clear or mix with any shade of Colorance. Or use the new Gloss Tones for superior shine.
TONE & REFINE SERVICE: The perfect finish to every lightening service. Tone and refine with Colorance or Colorance Gloss Tones.
BOOST & BRIGHTEN SERVICE: Colorance's extensive shade portfolio enables you to enrich any shade's color and brilliance to the max.
POWER TONING SERVICE
Combine @Pure Pigments with the LightDimensions Brightener Natural for beautiful blonde results
CREATIVE FREEHAND TECHNIQUES
For unlimited freehand techniques with customized color consistency use System Thickener with all Goldwell Color Brands (excl. Elumen and Colorance Gloss Tones)
Add the Elumen Thickener to any Elumen formula to create the perfect viscosity for your service.
- GOLDWELL
- Education
- Color Guide
- Overview
Goldwell is part of Kao Salon Division.
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HOW WE USE COOKIES AND FOR WHICH PURPOSE:
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