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It’s all about a great service experience in your salon and beyond… Turn every salon visit into an exceptional experience – with an individual consultation, the latest techniques and high-performing professional products developed to best support your hair expertise.
Walk through the Service Cycle.
YOUR KEY TO SUCCESS » Goldwell Color Card and Color Tableau » Elumen Color Card, Elumen Play Color Card » @Pure Pigments Consultation Tool » Consultation Sheet
FOR CUSTOMIZED COLOR RESULTS » Elumen Prepare (only for Elumen, not for Elumen Play) » @Pure Pigments » BondPro+ » Structure Equalizer, Thickener, Hair Color Remover, Color Remover Skin » System Developer Lotions
CREATIVE TECHNIQUES AND CLASSIC APPLICATION Topchic, Newance by Topchic, Nectaya, Elumen, Elumen Play, Colorance, LightDimensions SilkLift, and Oxycur Platin
CONFIDENCE FOR OPTIMAL DURABILITY OF YOUR COLOR RESULTS » Elumen Color Care » Dualsenses » StyleSign
CUSTOMIZED HOME CARE, STYLING AND REFRESHING PRODUCTS » Elumen Color Care » Dualsenses StyleSign
All shades for Goldwell color products are aligned. No matter which Goldwell brands you combine, you are assured the same results.
» Easy orientation within the levels and the color reflects/directions » Choose the right shades and combine the different color brands for customized in-salon services: Topchic, Nectaya, Colorance, Elumen
» Allows clean dispensing and exact dosing » Reseals and prevents oxidation of the color mass » Allows simple, accurate and economical usage » Supports professional color services
Color Can System
Color Rack
» Efficient color dispensing that allows easy extraction of color in small amounts (0.1g) » Quick and easy handling and cleaning » Customized to fit the complete Goldwell color can assignment » Minimal to no leftover color in the nozzle » Ergonomic shape with optimal finger dent for tight grip
Color Dispensing Nozzle
Discover the Goldwell Color Services.
For regrowth coloring with optimal color refreshing on mid length and ends with gentle hair protection. Combine Topchic or Nectaya for the regrowth with Colorance or Elumen for mid-lengths and ends.
To counteract unwanted tones. Pre-pigmentation to enable perfect results when it comes to corrective coloring from light to darker.
Just a few drops of @Pure Pigments in your formulas will create whole new layers of shine and color, so you can enrich the tone even more, create delicate pastels or cool down warmth.
HIGH-GLOSS SHINE SERVICE: Add beautiful shine for all hair textures with Colorance Clear or mix with any shade of Colorance. TONE & REFINE SERVICE: The perfect finish to every lightening service. Tone and refine with Colorance. BOOST & BRIGHTEN SERVICE: Colorance's extensive shade portfolio enables you to enrich any shade's color and brilliance to the max.
For unlimited freehand techniques with customized color consistency use System Thickener with all Goldwell Color Brands (excl. Elumen). Add the Elumen Thickener to any Elumen formula to create the perfect viscosity for your service.