Select your location:
South Africa
South Africa (ZA)
English
* Via distributor
Hong Kong
KPSS Hong Kong Ltd.
繁體中文
Mainland China
Shanghai Si Rui Professional Haircare Co. Ltd, China *.
中文（简体）
Singapore
Kao Singapore Pte. Ltd.
Taiwan
KPSS Taiwan Ltd.
Austria
Kao Austria HandelsgesellschaftmbH
Deutsch
Balkan
Dobra Priča Doo, Balkan *
Српски
Belgium
Kao Belgium N.V.
Deutch
French
Czech
Goldwell Cosmetics (CZ) s.r.o.
Čeština
Denmark
Kao Denmark A/S
Finland
Kao Finland Oy
Suomi
France
Lilac Breasted Roller SAS, France *
Français
Germany
Kao Germany GmbH
German
Greece
Hair Care Ltd, Greece *
ελληνικά
Italy
Kao Italy S.p.A.
Italiano
Netherlands
Kao Netherlands B.V.
Dutch
Norway
Kao Norway AS
Poland
JBS Beauty sp. z o.o. sp.k., Poland *
Polski
Spain
Bella Aurora Labs SA, Spain *
Español
Sweden
Kao Sweden AB
Switzerland
Kao Switzerland AG
United Kingdom
KPSS (UK) Limited
Canada
Kao Canada Inc.
USA
Kao USA Inc.
Australia
Kao Australia Pty. Limited
New Zealand
Kao New Zealand Limited
International
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According to the European Cosmetic Directive an expiration date is not required for Goldwell hair color products as these products are stable for more than 30 months. We also don’t need to label a PAO symbol (Period After Opening - the open jar which is accompanied by the lifespan - after the first opening - of the product in months), because there is no risk of deterioration of the formula. The labelling of the PAO symbol seems not to be relevant when there is: no physical opening of the product (aerosol cans) single use products no risk of harm to the consumer This procedure is accepted by the EU Commission. That means for many products like hair color, a PAO labelling is not required. Some shampoos, conditioners and some styling products need to have a PAO labelling.
We guarantee that the durability/shelf life of our Goldwell products is as follows:4 years for Hair Color, Permanent Wave, Shampoo and Treatment as well as Styling products. It also needs to be considered that the lifespan of products depends on correct storage. Too hot or too cool conditions can shorten the lifespan.
Learn more about Chemical Backgrounds here.