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COLOR NEVER LOOKED SO GOOD
Elumen redefines what color can be. With shades crafted for every creative vision — from Naturals that deliver subtle, seamless depth with up to 100% grey coverage, to Warms that add radiant, sunlit dimension, and Pures that ignite with bold, statement-making pigments — Elumen empowers colorists to create without compromise. Exceptional shine, extraordinary intensity, and endless artistry — Elumen is where science meets color creativity
ELUMEN SHAMPOO
Protect and prolong Elumen color with every wash.
ELUMEN CONDITIONER
Enhance manageability while preserving vibrant color.
ELUMEN PREPARE
Ensure optimal color results with perfect pre-treatment.
ELUMEN LOCK
Deliver longer-lasting, fade-resistant color to clients.
ELUMEN THICKENER
Achieve precise, controlled application for creative techniques.
ELUMEN RETURN
Adjust color intensity gently and effectively post-coloration.
ELUMEN CLEAN
Remove residual Elumen color from skin safely and effectively
LONG-LASTING COLOR
Delivers up to 76% more color intensity and stays vibrant longer than oxidative color. Fades true to tone for stunning results that last.
NO AMMONIA ODOR. OXIDANT-FREE.
Elumen formulas only use direct dyes without compromising on performance.
IDEAL FOR SENSITIVE SCALPS
Formulated exclusively with direct dyes, it’s an ideal option for clients with scalp sensitivities or allergies to oxidative color (a dermatologist-conducted patch test is still recommended).
SHINE YOU CAN SEE
Up to 37% more shine vs. intensive demi-permanent colors. Hair looks instantly healthier, glossier, and full of light.
ZERO DAMAGE
Transforms hair with 100% confidence and no damage to hair. Elumen improves the overall hair quality and returns healthy shine to all hair types.
LIMITLESS CREATIVE OPTIONS
Fully intermixable compact palette, up to 100% grey coverage, and endless service possibilities make Elumen a go-to for custom color.
PRODUCT INNOVATION
» A system of specially selected direct dyes. » Designed to penetrate deep into the hair shaft. » Creates extraordinary intensity and longevity (Magnet Effect). » Damaged areas inside the hair are filled in (Repair Effect). » Shine and Care Technology: Creates exceptional brilliance and a healthy feel for the hair (deep shine effect)
» Due to the oxidant-free Elumen formula, naturally pigmented hair is not lifted. Elumen dyes are deeply penetrating based on the Magnet Effect. » Elumen non-oxidative dyes penetrate the cuticle to the outer layers of the cortex, creating up to 100% dimensional grey coverage, exceptional brillianceand a healthy hair feel.
TRENDING NOW
Explore stunning transformations and expert color results created with Goldwell.
INFINITE COLOR POSSIBILITIES
TESTIMONIAL
CASEY COLEMAN
Global Color Collective Member
ELUMEN ISN’T JUST COLOR — IT’S COLOR SCIENCE.
The oxidative-free technology penetrates deep into the hair for intense, long-lasting vibrancy and mirror-like shine, all without ammonia or developer. There’s truly nothing else like it.