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Discover the Structure + Shine range

Packshot of Goldwell's Structure + Shine Agent 1 Softening Cream in 0 - Strong for virgin or resistant hair

STRUCTURE + SHINE

SOFTENING CREAM: STRONG (0)

  • For virgin, coarse, or highly resistant hair
  • Smooths and straightens even the most resistant textures with lasting control
  • Creates sleek, straight, or softly waved results with brilliant shine
  • Deep-conditioning formula powered by the Rebond Control Complex
  • Leaves hair strong, manageable, and full of healthy vitality

Packshot of Goldwell's Structure + Shine Agent 1 Softening Cream in 1 - Regular for normal or fine, natural hair

STRUCTURE + SHINE

SOFTENING CREAM: REGULAR (1)

  • For normal, healthy, or slightly resistant hair
  • Delivers beautifully smooth or softly waved results with flexible control
  • Provides balanced performance and care for natural hair types
  • Deeply nourishes while maintaining natural body and movement
  • Reduces processing time for increased effectiveness

Packshot of Goldwell's Structure + Shine Agent 1 Softening Cream in 2 - Medium for color treated hair or highlights up to 30%

STRUCTURE + SHINE

SOFTENING CREAM: MEDIUM (2)

  • For color-treated or slightly sensitized hair (up to 30% highlights)
  • Gently smooths and refines texture while protecting color-treated strands
  • Balances transformation and care for healthy looking, radiant results
  • Enriched with the Amino-Oleo-Lipid Complex for deep conditioning and shine
  • Achieves sleek, frizz-free results with minimal stress to the hair

Packshot of Goldwell's Structure + Shine Agent 1 Softening Cream in 3 - Soft for sensitized colored or highlifted hair

STRUCTURE + SHINE

SOFTENING CREAM: SOFT (3)

  • For sensitized, colored, or lightened hair
  • The most caring formula in the range — gentle yet effective smoothing
  • Creates silky, soft, and manageable results without compromise
  • Minimizes stress on fragile hair while restoring smoothness and shine
  • Ideal for refined straight or softly waved looks on delicate textures

Packshot of Goldwell's Structure + Shine Neutralizing Cream that works in harmony with the Softening Creams for lasting manageability of straightening

STRUCTURE + SHINE

NEUTRALIZING CREAM

  • For precise, long-lasting straightening results
  • Stabilizes and locks in the new shape after straightening
  • Ensures even, controlled texturizing with a smooth, polished finish
  • Works in harmony with the Softening Creams for lasting manageability
  • Leaves hair silky, healthy-looking, and beautifully conditioned

Benfits of using Structure + Shine

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LONG-LASTING SHAPE

Delivers straight hair that holds its sleek structure beautifully and stays styled longer.

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BRILLIANT SHINE

Enhances hair’s natural radiance with a brighter, shinier finish than standard straightening.

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FRIZZ CONTROL

Tames flyaways and smooths strands, keeping hair silky and frizz-free throughout the day.

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GENTLE CARE

Formulated with deep conditioning to protect and nourish hair, leaving it healthier looking  and softer.

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CREAMY TEXTURE & SCENT

Enjoy a luxurious cream consistency with a pleasant fragrance for a better salon experience.

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CUSTOMIZABLE STRENGTH

Offers adjustable formula strength to suit different hair types, ensuring reliable, consistent results.

Precision Meets Radiance

Structure + Shine combines expert straightening technology with nourishing care to create smooth, radiant hair that lasts. Designed for gentle yet effective results, it delivers sleek texture and brilliant shine every time.

"Precision Meets Radiance" Structure + Shine combines expert straightening technology

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