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THE CREATIVE CONCEPT Color, cut, styling and texture.
BREAK FREE.Escape your reality and have fun.Mix pop with punk. Shake it up. DARE. CLASH. REBEL.Hair is your form of expression.Go for bold colors, sharp contours and strong contrasts. CREATE THE FUTURE AS YOU SEE IT –IT’S TIME TO REMIX YOUR REALITY.
LET’S CLASH!
The colors for the new season are energetic and fresh.Bold and vivacious brights have a motivating and uplifting effect. Strong primaries are tweaked with expressive colorsfor freshness and are set side by side for an anarchic clash of color. The color compositions echo the primary colors ofEnergy Yellow, Illusion Blue and Atomic Red,creating amazing color effects.
LET’S PLAY!
Explore the Optical Pop Effect –bright colors with a Pop art influence. It’s a mash-up of the past, the present and the future. The team usedcolor elements from different decades and remixed them:color blocks, dip-dyes, lighter roots, fading and gradation of color.The result is an uplifting, energetic look. The “bunny fur effect” adds an optional quirk – lighter roots in tonesof Offbeat White with a pop of color.
LET’S REINVENT!
The cuts are all reinvented classics – familiar shapesthat have been reworked and remixed. The shapes are bold and graphic, outlined withsharp contours. The Color Zoom Creative Team creatednew silhouettes by using disconnecting elements onsquare and round shapes.
LET’S GET STARTED!
The styling is all about graphic minimalism –sharp contours with a very minimalistic feel.Eye-catching finishes convey a positive energy. The bold and graphic shapes are tailored toadapt from day to night with a subtle, changeable sheen.They offer immersive color-changing effects on the surface.A glossy and sophisticated lustre gives a tactile appealto the hair.
Find out how to achieve the colors, cuts and stylings fromthe Color Zoom ’19 Collection.
STRONG COLORS WITH HIGH GLOSS BRILLIANCE
LIQUID SHINEEva’s deep, enriched blues are spiced up with lighter tones to createrefreshing contrasts. Meteor Blue is mysterious and contemplative,Illusion Blue is more playful, while Sky Azure has summer vibes andis extremely uplifting. An eye-catching halo of Chambray Blueemphasizes this story’s bold and vibrant focus. Offbeat White with asoft blue hue at the roots creates a high contrast and beautifullyshowcases the quirk on the crown.
EXISTING SHADEVIRGIN HAIR: 6NPRE-LIGHTENED: 10N LIGHTENING PROCESS FOR THE REGROWTH TO LEVEL 10:SilkLift Strong SILVERIZING:Colorance: 20ml Lotion + 10ml 10BS (processing time 10min)
Colorance: 40 ml Lotion + 10 ml Pastel Indigo + 5 ml 10P + 5 ml 8SB + @Pure Pigments 3 ml Pearl Blue
Elumen: 20 ml Bl@all + 10 ml Tq@all + 10 ml SV@10
Elumen: 20 ml SV@10 + 2 ml Bl@all + 1 ml Tq@all
Elumen: 10 ml Clear + 15 ml Tq@all + 5 ml Pk@all
Colorance: 40 ml Lotion+20 ml 10BS+@PurePigments 2 drops Pearl Blue
REMIXED HALO The inspiration of Eva’s haircut comes from the halo haircut of the1960s and is mixed with some punk elements from the ‘70s.The look’s characteristic is the convex outline that starts at the fringeand moves softly and longer towards the back, in combination withthe convex-round gradation achieved by Blunt Cutting. To addmodernity to the look, create a quirky element at the crown area byTwisted Scissor Cutting. Use Point Cutting to finalize the cut.
THE SLEEK BOWLEva’s style is a bold statement with a 1970s feel. Apply StyleSignSoft Volumizer. Blow-dry the hair with a medium round brush.Smooth out the roots and mid-lengths with a hot iron.Apply StyleSign Twist Around and use a curling tong to bevel theends under. For a more exaggerated styling, use a crimping iron tocreate bulk and volume underneath where needed. Leave the roots from the temple up, untouched, staying flat against the head. Apply StyleSign Dry Boost and tousle the hair in the desired direction. Emphasize the stylish quirk with StyleSign Dust Up.
BRIGHT COLORS CREATE AN OPTICAL POP
REDEFINED CAMOUFLAGETough, clean colors take their cue from military-inspired fashion for Gwen’scolor statement. Ivy Green mixed with Avocado and a flash ofEnergy Yellow create a powerful story that feels like new urbancamouflage. The lighter roots with Punchy Lime elevate this color harmonyto the next level and create a vibrant, motivating effect.
EXISTING SHADEVIRGIN HAIR: 4NVIRGIN HAIR: 4N LIGHTENING PROCESS TO LEVEL 9:SilkLift Strong SILVERIZING:Colorance: 20 ml Lotion + 5 ml 10P + 5 ml 10BA (processing time 10 min)
Elumen: 10 ml Lotion BG@6 + 10 ml Gn@all + 5 ml YY@all
Elumen: 30 ml YY@all + 1 ml Gn@all
Elumen: 10 ml BG@7 + 5 ml Tq@all + 5 ml Gn@all
Colorance: 40 ml Lotion + 20 ml 10G + @Pure Pigments 6 ml Pure Yellow
PLAYFUL BOBGwen’s reinvented shape is influenced by the iconic 1960s Bob.The characteristics of this haircut are compact outlines at the fringeand side areas in combination with a hidden undercut at the backcreated by Blunt Cutting. The fringe is cut bluntly for a compactbase length. The side sections are disconnected at the back and fringewithout any gradation. The disconnected top section is cut byDeep Point Cutting. The stylish detail at the crown givesthe classic bob a new feeling for a strong but playful attitude.
THE BOX BOB REDUXGwen’s styling showcases this variety of amazing citrus greens andyellow colors in the hair. Apply StyleSign Smooth Control andblow-dry the hair section by section using a small paddle brush.Work with a flat iron to bevel the ends under and to create a round shape.Finish with StyleSign Naturally Full. To spice up the look, use a minicrimper on the roots and mid-lenghts from the temples down and bulkvolume. Keep the crown flat. Apply StyleSign Unlimitor to boost volume.
LIVELY TONES AND PUNK QUIRKS SPICE UP REALITY
PRIMARY DUELKlaudia’s look is an unexpected return to simplified colors. The primaryand secondary colors stand for strength and confidence. Color blocksof Ivy Green and Illusion Blue start from underneath, where graphiccolors are harmoniously set side-by-side. Energy Yellow adds vibrancy,contrasting with the soft Offbeat White tone of her background color.This creates a pop-meets-punk feel.
EXISTING SHADE VIRGIN HAIR: 6NPRE-LIGHTENED: 10N LIGHTENING PROCESS FOR THE REGROWTH TO LEVEL 10:SilkLift Strong SILVERIZING:Colorance: 20 ml Lotion + 10 ml 10V (processing time 10 min)
Elumen: 20 ml Bl@all + 10 Tq@all + 10 ml SV@10
Colorance: 40 ml Lotion + 20 ml 10G + @Pure Pigments 6 ml Pure YellowOFFBEAT WHITE
Colorance: 40 ml Lotion + 20 ml 10BS
URBAN STATEMENTKlaudia’s strong, geometric shape perfectly mirrors the 1980s and isinfluenced by the ’70s iconic Firefly haircut. Blunt Cutting is usedto create the shape and the sharp contours. Cut the hair shorter,starting on the left side and longer towards the back. Achieve a strongasymmetry by over-directing, beginning at the left side to the right side.Disconnect the nape from the side. Work with an even gradation tocombine round and square shapes. Use Twisted Scissors Cutting to createthe punk quirk at the crown. Personalize the cut with Deep Point Cutting.
THE POP ART FIREFLY1980s colors, bold outlines and an asymmetric fringe are the keyelements of Klaudia’s look. Apply StyleSign Flat Marvel and blow-drythe hair smoothly into shape with a vent brush. Bevel the ends using aflat iron. Emphasize the little quirk by finishing with StyleSign Dust Up.To create the exaggerated asymmetric shape, use a mini crimper at theroots on both sides. Use the flat iron to define the shape. Finish withStyleSign Magic Finish and StyleSign Dust Up to play with the littlequirk on the crown.
A MASH-UP OF PAST, PRESENT AND FUTURE
BRIGHT & BOLDIntense contrasts emerge from the duality of Psychedelic Pink andMystic Violet. The blocks of intense and vivid colors create a bold,electric style in Natiele’s fresh color combination. The gradation oftones enhances the shape and becomes unexpectedly refined in thiscombination. These energizing colors convey a sophisticated feeland make a statement.
EXISTING SHADEVIRGIN HAIR: 4NVIRGIN HAIR: 4N LIGHTENING PROCESS TO LEVEL 9-10:SilkLift Strong SILVERIZING:Colorance: 20 ml Lotion + 10 ml 10P (processing time 10 min)
Elumen: 30 ml Pk@all + 15 ml SV@10 + 3 ml RV@all
Topchic: 25 ml Lotion 6% (20 vol.) + 10 ml 10V + 10 ml 8SB + 5 ml 5VV MAX + @Pure Pigments 1 ml Pure Violet
FLATTOP REINVENTEDNatiele’s style is an interpretation of an 1980s Flattop.The key elements of this haircut are the strong square shape of theflattop in combination with the asymmetrical shape on the top ofthe head. Determine the length at the sides and cut a square shape.Connect your section on top with your side and nape sectionsfollowing the asymmetrical idea. Work with scissor over comb to cutthe specific asymmetric shape on the top of the head. After blow-drying,refine the shape by using the clippers or the scissor over combtechnique again.
THE ASYMMETRIC FLATTOPNatiele’s style is inspired by the new wave and early hip hop styleof the ’80s – bold with a geometric shape. Create a parting as desiredand brush the hair through with an afro comb.Apply StyleSign Big Finish, use a net to mould a shape and diffuse dry.Use a sheet of cut cardboard to create a sharper version of look one.Pick out the hair once again with an afro comb, mould and hold theshape using the cut cardboard. Apply StyleSign Sprayer and diffusedry to seal and set.
BOLD COLORS, SHARPLY OUTLINED
ZESTY PUNCHIt’s an emotional play of Energy Yellow and Punchy Lime. The zestytone of Punchy Lime emphasizes the power of Maja’s color statement.Energetic lime tones add freshness to the Offbeat White with a softhue of yellow to create an uplifting, happy mood. The dip-dye withPunchy Lime and Avocado highlights the compact shape and incombination with the lighter roots at the crown, the stylish quirk popsout even more.
EXISTING SHADEVIRGIN HAIR: 7NPRE-LIGHTENED: 10N LIGHTENING PROCESS FOR THE REGROWTH TO LEVEL 10:SilkLift Gentle SILVERIZING:Colorance: 20 ml Lotion + 10 ml ICY (processing time 5 min)
Elumen: 10 ml BG@6 + 10 ml Gn@all + 5 ml YY@all
Elumen: 30 ml YY@ll + 1 ml Gn@all
Colorance: 40 ml Lotion + 20 ml 10BS + @Pure Pigments 4 drops Pure Yellow
PUNK, QUIRKY BOBMaja’s reinvented classic shape in combination with the fun quirkyelement at the crown creates this modern variation of a long bob.The characteristics of this haircut are compact outlines at the fringe andside areas done by Blunt Cutting. The highlights in this haircut arethe layered back and fringe sections in combination with the unlayeredand disconnected side areas. Use Point Cutting to perfectly marrythe color and cut together.
THE SLEEK CITRUS BOBMaja’s styling showcases the pop-meets-punk feeling.Apply StyleSign Glamour Whip onto damp hair. Blow-dry the hairwith a round brush section by section shaping a classic round shape.Finish the look by using a flat iron. Emphasize the punk quirk withStyleSign Dust Up. To create a pumped-up version of the look,crimp the roots on the mid-lengths from temple to nape and bulkvolume. Leave some crimped sections apparent and finish withStyleSign Dry Boost.
A COLOR MISMATCH FOR A POWERFUL LOOK
CONTEMPORARY CLASHINGLeksi’s color is amped up with energy, looking almost synthetic. Bold,vivacious bright colors excite the senses. The clashing color blocksof Atomic Red and Psychedelic Pink reflect light, which createsimmersive effects in her color play. The contrast with soft white adds anunexpected twist to the color story. The result is truly polarizing andenergetic. The color effect underlines the sharp contours and createsa powerful, rebellious statement.
EXISTING SHADEVIRGIN HAIR: 6NPRE-LIGHTENED: 10N LIGHTENING PROCESS FOR THE REGROWTH TO LEVEL 10:SilkLift Strong SILVERIZING:Colorance: 20 ml Lotion + 10 ml 10V (processing time 10 min)
Topchic: 30 ml Lotion 3% (10 vol.) + 20 ml 10P + 10 ml 7OO@GK + @Pure Pigments 6 ml Pure Red
Colorance: 40 ml Lotion + 20 ml 10BS + @Pure Pigments 2 drops Pure Red
MODERN SHAGLeksi’s haircut is a reinvention of a 1970s Shag haircut with influencesfrom the 1980s. The disconnected, non-layered sides and the backfeature a compact and bold shape. At the fringe, a square gradationis achieved by elevating all the hair straight up. The contour aroundthe face is curved and connected to the sides. The lengths at the sides,the back and the short, layered crown area are cut bluntly.Use Slice Cutting to create a slight connection from top to side and back.Create a stylish quirk at the top of the head with Twisted Scissor Cutting.
THE MINIMALIST SHAGLeksi’s look is inspired by the vibes of the 1970s. Apply StyleSignSmooth Control and blow-dry the hair with a paddle brush;use a flat iron to perfectly shape the hair. Apply StyleSign Dust Uponto the crown area and finish with StyleSign Diamond Gloss.For a more editorial look, flatten the volume from crown to ears.Using a net to squash the roots flat, spray a hairspray and diffuse dry.Slightly back brush the ends and clamp with a flat iron.Let the hair cool down, then brush out for a textured volume.Work with StyleSign Dry Boost to style the look.
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