MENU

goldwell-logo-giant

SEARCH

Goldwell Elumen hero banner featuring a model with short textured hair in white top against red paneled background

OUTSHINES. OUTLASTS. OUTPERFORMS.

Elumen: Zero Damage Permanent Hair Color

Goldwell Dualsenses hero banner featuring two models with styled hair in blue-toned editorial setting

The Instant Effect

Professional care
proven in seconds

YOUR ARTISTRY AND VISION, COMBINED WITH OUR CUTTING-EDGE PRODUCTS ARE DEFINING
TOMORROW'S COLOR LANDSCAPE.

Creative Team

Portrait of Salome De Wet member of Color CoLab at the creative team at Goldwell

Salome De Wet

@salomedewet

Portrait of Zachary Norman member of Color CoLab at the creative team at Goldwell

Zachary Norman

@zacharyjarid

Portrait of Peter Wu member of Color CoLab at the creative team at Goldwell

Peter Wu

@peter_wu_coloriste_

Portrait of Neil Barton member of Color CoLab at the creative team at Goldwell

Neil Barton

@neilbartonmarbella

Portrait of Jane Boddy Trend Forecaster member of the creative team at Goldwel

Jane Boddy

@jane_boddy

Portrait of Ashley Kempton Stylist at Goldwell

Ashley Kempton

@ashleejayhair

Portrait of Bianca van Zwieten Stylist at Goldwell

Bianca van Zwieten

@biancavanzwieten

Portrait of Jamilla Herrera Stylist at Goldwell

Jamilla Herrera

@jamillahdoesmyhair

Against a dark background and her black leather jacket, a model's vibrant, sleek and straight coral-colored hair pops, all thanks to Goldwell's Color of the Year 2026 - Bellini

COLOR OF THE YEAR 2026

BELLINI

Ride or Dye

GET INSPIRED BY RIDE OR DYE

Colour, creativity and real salon energy — Ride or Dye is the series where hairdressing gets honest, bold and seriously inspiring

goldwell-logo-black-small

chevron-right-grey

kao-logo-132x53

Goldwell is a part of the
Kao Professional Hair family

We use the Kao Pro Store to give you access to some of our pro services and products. It will open in a new tab.

SIGN UP

icon-container

Welcome to our community of creatives

Goldwell is part of

kao-logo-160x63

goldwell-loader

Select your location:

Africa

South Africa

South Africa (ZA)

English

* Via distributor

Asia

Hong Kong

KPSS Hong Kong Ltd.

繁體中文

Mainland China

Shanghai Si Rui Professional
Haircare Co. Ltd, China *.

中文（简体）

Singapore

Kao Singapore Pte. Ltd.

English

Taiwan

KPSS Taiwan Ltd.

繁體中文

* Via distributor

Europe

Austria

Kao Austria HandelsgesellschaftmbH

Deutsch

Balkan

Dobra Priča Doo, Balkan *

Српски

Belgium

Kao Belgium N.V.

Deutch

Belgium

Kao Belgium N.V.

French

Czech

Goldwell Cosmetics (CZ) s.r.o.

Čeština

Denmark

Kao Denmark A/S

English

Finland

Kao Finland Oy

Suomi

France

Lilac Breasted Roller SAS, France *

Français

Germany

Kao Germany GmbH

German

Greece

Hair Care Ltd, Greece *

ελληνικά

Italy

Kao Italy S.p.A.

Italiano

Netherlands

Kao Netherlands B.V.

Dutch

Norway

Kao Norway AS

English

Poland

JBS Beauty sp. z o.o. sp.k., Poland *

Polski

Spain

Bella Aurora Labs SA, Spain *

Español

Sweden

Kao Sweden AB

English

Switzerland

Kao Switzerland AG

Deutsch

Switzerland

Kao Switzerland AG

Français

United Kingdom

KPSS (UK) Limited

English

* Via distributor

North America

Canada

Kao Canada Inc.

English

Canada

Kao Canada Inc.

Français

USA

Kao USA Inc.

English

* Via distributor

Oceania

Australia

Kao Australia Pty. Limited

English

New Zealand

Kao New Zealand Limited

English

* Via distributor

Rest of the World

International

English

* Via distributor

Optional

Page Top