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Select your location:
South Africa
South Africa (ZA)
English
* Via distributor
Hong Kong
KPSS Hong Kong Ltd.
繁體中文
Mainland China
Shanghai Si Rui Professional Haircare Co. Ltd, China *.
中文（简体）
Singapore
Kao Singapore Pte. Ltd.
Taiwan
KPSS Taiwan Ltd.
Austria
Kao Austria HandelsgesellschaftmbH
Deutsch
Balkan
Dobra Priča Doo, Balkan *
Српски
Belgium
Kao Belgium N.V.
Deutch
French
Czech
Goldwell Cosmetics (CZ) s.r.o.
Čeština
Denmark
Kao Denmark A/S
Finland
Kao Finland Oy
Suomi
France
Lilac Breasted Roller SAS, France *
Français
Germany
Kao Germany GmbH
German
Greece
Hair Care Ltd, Greece *
ελληνικά
Italy
Kao Italy S.p.A.
Italiano
Netherlands
Kao Netherlands B.V.
Dutch
Norway
Kao Norway AS
Poland
JBS Beauty sp. z o.o. sp.k., Poland *
Polski
Spain
Bella Aurora Labs SA, Spain *
Español
Sweden
Kao Sweden AB
Switzerland
Kao Switzerland AG
United Kingdom
KPSS (UK) Limited
Canada
Kao Canada Inc.
USA
Kao USA Inc.
Australia
Kao Australia Pty. Limited
New Zealand
Kao New Zealand Limited
International
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Contact Us
Entering a new era
Goldwell's Glow up
It’s how we build the future together.
Goldwell is lighting up the industry with Goldwell Glow Up — A RECOMMITMENT. To the artists. To the salons. To the future of color. To you. This moment is about showing up with more value and support for you. Smarter services, stronger tools, and a real partnership that helps you and your salon to grow. We’re kicking things off with the Color the Future campaign and three exciting new initiatives. The Future Fund invests into the education of the next generation of colorists. Color CoLAB provides a platform for colorists to help us test, refine and shape everything from new services to education. And finally, say hello to Bellini, the Color of the Year 2026 and a fresh and fizzy nod to our new bold and optimistic brand. The Glow Up is more than a new vibe — it’s Goldwell’s renewed promise to co-create, inspire, and color. Because color isn’t just what we do. It’s how we build the future together.
When Hans Erich Dotter started Goldwell in 1948, his vision was to create a company focused on the professional hairdressing industry, and to rebuild a feeling of beauty in the people around him.Honoring our founder’s vision, we invited our global community of stylists to help us define the new Goldwell. The result takes our stylist-centric mindset one step further, by putting color creators at the center of everything — from color curation to product innovation and education.We’ll lead by listening, to build the most collaborative, most relatable, and highest-performance color brand, because we believe a brand powered by our people is the future.
We’ve listened to and heard salon owners and stylists around the globe. A true partnership is about relevance, simplicity, clarity, and support.WITH THE GOLDWELL GLOW UP, YOU CAN EXPECT
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