Select your location:
South Africa
South Africa (ZA)
English
* Via distributor
Hong Kong
KPSS Hong Kong Ltd.
繁體中文
Mainland China
Shanghai Si Rui Professional Haircare Co. Ltd, China *.
中文（简体）
Singapore
Kao Singapore Pte. Ltd.
Taiwan
KPSS Taiwan Ltd.
Austria
Kao Austria HandelsgesellschaftmbH
Deutsch
Balkan
Dobra Priča Doo, Balkan *
Српски
Belgium
Kao Belgium N.V.
Deutch
French
Czech
Goldwell Cosmetics (CZ) s.r.o.
Čeština
Denmark
Kao Denmark A/S
Finland
Kao Finland Oy
Suomi
France
Lilac Breasted Roller SAS, France *
Français
Germany
Kao Germany GmbH
German
Greece
Hair Care Ltd, Greece *
ελληνικά
Italy
Kao Italy S.p.A.
Italiano
Netherlands
Kao Netherlands B.V.
Dutch
Norway
Kao Norway AS
Poland
JBS Beauty sp. z o.o. sp.k., Poland *
Polski
Spain
Bella Aurora Labs SA, Spain *
Español
Sweden
Kao Sweden AB
Switzerland
Kao Switzerland AG
United Kingdom
KPSS (UK) Limited
Canada
Kao Canada Inc.
USA
Kao USA Inc.
Australia
Kao Australia Pty. Limited
New Zealand
Kao New Zealand Limited
International
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Contact Us
PRESS PLAY TO START. Semi-permanent color. Maximum versatility.
Compact assortment.With up to 100% fading on tone. Lasts up to 10-15 washes.* 8 out of 10 stylists perceive an improved hair structure.** 83% rate the shine better than a leading competitor.** More than 60% rate the hair feel after coloration with Elumen Play better than leading competitors.** 60% of stylists rate the color brilliance better than leading competitors.**
COLORFUL. MIX & MATCH.
SUPPORT PRODUCTS.
HDmax Technology A system of specially-selected direct dyes are designed to fade on tone. Creates extraordinary intensity by sitting both on the outer and inner levels of the cuticle layer. Shine & Care Technology Gives outstanding color shine, brilliance and hair that is healthy-looking (Glow Effect).
LET IT STAY. OR LET IT GO.
For further information please contact your Goldwell representative.
*Depending on shade and hair structure