Select your location:
South Africa
South Africa (ZA)
English
* Via distributor
Hong Kong
KPSS Hong Kong Ltd.
繁體中文
Mainland China
Shanghai Si Rui Professional Haircare Co. Ltd, China *.
中文（简体）
Singapore
Kao Singapore Pte. Ltd.
Taiwan
KPSS Taiwan Ltd.
Austria
Kao Austria HandelsgesellschaftmbH
Deutsch
Balkan
Dobra Priča Doo, Balkan *
Српски
Belgium
Kao Belgium N.V.
Deutch
French
Czech
Goldwell Cosmetics (CZ) s.r.o.
Čeština
Denmark
Kao Denmark A/S
Finland
Kao Finland Oy
Suomi
France
Lilac Breasted Roller SAS, France *
Français
Germany
Kao Germany GmbH
German
Greece
Hair Care Ltd, Greece *
ελληνικά
Italy
Kao Italy S.p.A.
Italiano
Netherlands
Kao Netherlands B.V.
Dutch
Norway
Kao Norway AS
Poland
JBS Beauty sp. z o.o. sp.k., Poland *
Polski
Spain
Bella Aurora Labs SA, Spain *
Español
Sweden
Kao Sweden AB
Switzerland
Kao Switzerland AG
United Kingdom
KPSS (UK) Limited
Canada
Kao Canada Inc.
USA
Kao USA Inc.
Australia
Kao Australia Pty. Limited
New Zealand
Kao New Zealand Limited
International
Become a partner
Contact Us
@PURE PIGMENTS MARKS A REVOLUTION IN GOLDWELL HAIR COLOR.
63% more shine,on average, than regular hair color1 Boost the color intensityof your color formula by up to 3 times2 2 times more resistanceto fading3 1 Based on shine measurement: TC 6N in combination with @PP Yellow, Orange, Red and Violet compared to TC 6N at max. recommended usage amount2 Based on Chroma measurements TC + @PP (Yellow, Red, Orange, Violet) vs. TC + standard mix shades at max. recommended usage amount3 Average value of TC + @PP vs. TC + standard mix shades, at max. recommended usage amount.
TAKE COLOR EXPERTISE TO THE NEXT LEVELThe six concentrated tones of @Pure Pigments add a unique play of color reflections and shine to your Goldwell color. Pure Yellow, Pure Orange, Pure Red, and Pure Violet createvivid tones and effects. Pearl Blue and Matte Green soften and counteract unwanted tones.
“THIS COMPLETELY REINVENTS THE WAYWE DO HAIR COLOR AS ARTISTS…COMPLETELY.” Agnes Westerman Goldwell International Artist, Netherland
Elumenated Hair Color is the result of @Pure Pigmentssurrounding Topchic, Colorance and Nectaya’s depth and coveragewith an outer ring of extraordinary color brilliance and shine.This layering of color creates a moving, 3D effect that changes andmorphs as light hits it.
HD3 Color Technology in @Pure Pigments is the next generation ofdirect dye technology from Goldwell.This breakthrough innovation creates long-lasting, multi-dimensional,high-definition color results for unique light reflections andextraordinary shine from all angles. It turns hair colorinto Elumenated Hair Color.
The new patented hair dyes form gradient layers ofmulti-spectral colors in the hair.With a similar result to light passing through a prism,the HD3 Dye Technology creates a unique play of color reflections.
Goldwell’s HD3 Dye Technology pushes the limits of traditionalhair color. While oxidative hair color provides depth and coverage,@Pure Pigments creates multi-dimensional andmulti-tonal light reflections.
Elevate your salon’s expertise by introducing a whole new category ofhair color services: Elumenated Hair Color.Discover Goldwell’s variety of service options for Elumenated Hair Color:Color Morphing, Color Boosting and Color Washing.
Creating unique beauty is your goal. Topchic has the perfect solution: An iconic and truly intelligent color system.
The healthier the hair the more beautiful and shiny the color result will be.Colorance is the first demo-permanent colorwith intralipid technology that repairs the hair.
For further information please contact your Goldwell representative.
YOU DESERVE THE BEST SERVICE AND AMAZING RESULTS CREATED JUSTFOR YOU.Search for your nearest GOLDWELL salon.