Select your location:
South Africa
South Africa (ZA)
English
* Via distributor
Hong Kong
KPSS Hong Kong Ltd.
繁體中文
Mainland China
Shanghai Si Rui Professional Haircare Co. Ltd, China *.
中文（简体）
Singapore
Kao Singapore Pte. Ltd.
Taiwan
KPSS Taiwan Ltd.
Austria
Kao Austria HandelsgesellschaftmbH
Deutsch
Balkan
Dobra Priča Doo, Balkan *
Српски
Belgium
Kao Belgium N.V.
Deutch
French
Czech
Goldwell Cosmetics (CZ) s.r.o.
Čeština
Denmark
Kao Denmark A/S
Finland
Kao Finland Oy
Suomi
France
Lilac Breasted Roller SAS, France *
Français
Germany
Kao Germany GmbH
German
Greece
Hair Care Ltd, Greece *
ελληνικά
Italy
Kao Italy S.p.A.
Italiano
Netherlands
Kao Netherlands B.V.
Dutch
Norway
Kao Norway AS
Poland
JBS Beauty sp. z o.o. sp.k., Poland *
Polski
Spain
Bella Aurora Labs SA, Spain *
Español
Sweden
Kao Sweden AB
Switzerland
Kao Switzerland AG
United Kingdom
KPSS (UK) Limited
Canada
Kao Canada Inc.
USA
Kao USA Inc.
Australia
Kao Australia Pty. Limited
New Zealand
Kao New Zealand Limited
International
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Contact Us
STRAIGHT HAIR WITH A HEALTHY LOOK. HELP YOUR CLIENTS OVERCOME THE RISK OF DAILY STRAIGHTENING USAGE.
STRUCTURE + SHINE PERMANENTLY REDEFINES STRAIGHT SERVICES.• Long-lasting straight hair structure• Further improved, brilliant shine*• Provides fantastic anti-frizz effect• Extra gentleness with excellent conditioning benefits• Very appealing consistency and improved fragrance for a pleasant service *vs. Straight Service with Straight’n Shine
AGENT 1
SOFTENING CREAMS • Available in four intensities:0 – Strong for virgin or resistant hair1 – Regular for normal or fine, natural hair2 – Medium for color treated hair or highlights up to 30%3 – Soft for sensitized colored or highlifted hair
AGENT 2
NEUTRALIZING CREAM • Providing perfect rebonding for extra gentleness with excellent conditioning benefits• For all hair structures
OPTIMIZER
DETANGLER • Improves manageability and smoothens the hair structure• Lubricates and protects hair from heat-damage• For all hair types
PROTECTION
PRE-TREATMENT • Balances structural differences• Makes the transformation process more controllable• For all hair types with structure differences
• Perfect reliability for superb straightening results• Different strength levels customized to individual hair structures• The hair is conditioned and nourished while being reshaped• Faster processing time for improved efficiency• Easier application due to creamy consistency
A sophisticated formula of straightening and care ingredients which harmonize the inner structure of the hair.Its Rebond Control Complex ensures that the formula cosistently penetrates the hair fiber, for an even texturizing result.The integrated Amino-Oleo-Lipid-Complex infuses amino acids, KuKui Nut Oil and deeply caring IntraLipid for beautifully conditioned, shiny hair.
The right products are essential to enhance and maintain the most beautiful results. We recommend these complementing Goldwell products.
The healthier the hair the more beautiful and shiny the color result will be. Colorance is the first demi-permanent color with intralipid technology that repairs the hair.
Instant care for beautiful results you can see and feel – for every hair type.
For further information please contact your Goldwell representative.
YOU DESERVE THE BEST SERVICE AND AMAZING RESULTS CREATED JUST FOR YOU.Search for your nearest GOLDWELL salon.