Select your location:
South Africa
South Africa (ZA)
English
* Via distributor
Hong Kong
KPSS Hong Kong Ltd.
繁體中文
Mainland China
Shanghai Si Rui Professional Haircare Co. Ltd, China *.
中文（简体）
Singapore
Kao Singapore Pte. Ltd.
Taiwan
KPSS Taiwan Ltd.
Austria
Kao Austria HandelsgesellschaftmbH
Deutsch
Balkan
Dobra Priča Doo, Balkan *
Српски
Belgium
Kao Belgium N.V.
Deutch
French
Czech
Goldwell Cosmetics (CZ) s.r.o.
Čeština
Denmark
Kao Denmark A/S
Finland
Kao Finland Oy
Suomi
France
Lilac Breasted Roller SAS, France *
Français
Germany
Kao Germany GmbH
German
Greece
Hair Care Ltd, Greece *
ελληνικά
Italy
Kao Italy S.p.A.
Italiano
Netherlands
Kao Netherlands B.V.
Dutch
Norway
Kao Norway AS
Poland
JBS Beauty sp. z o.o. sp.k., Poland *
Polski
Spain
Bella Aurora Labs SA, Spain *
Español
Sweden
Kao Sweden AB
Switzerland
Kao Switzerland AG
United Kingdom
KPSS (UK) Limited
Canada
Kao Canada Inc.
USA
Kao USA Inc.
Australia
Kao Australia Pty. Limited
New Zealand
Kao New Zealand Limited
International
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A COMPLETELY NEW COLOR UNIVERSE OF INCREDIBLE COLOR AND BRILLIANT SHINE. THE RESULT OF OVER TWO DECADES OF RESEARCH AND DEVELOPMENT INTO INNOVATING WITH DIRECT DYES.
Imagine the most stunning hair colors you can. The most vivid reds, the deepest blues, the freshest greens and most fiery oranges… And now imagine the colors glow – with reflections of brilliant light.
Discover the full versatility of Elumenation and create extraordinary color brilliance. Simply choose from our various products enriched with high-performance direct dyes. Now you can turn any color service into a brilliant one. Mix and match the colors that suit your client best and achieve the shiniest results. Get as creative as you choose. With Elumenated Hair Color you open up new opportunities for extraordinary color services.
Unique Direct Dye Technologies.
PUREST ELUMENATION
• Oxidant-free color for intenseand brilliant results with exceptional shine • Remarkable and incredible durability • Amazing, healthy-looking hair
MOST CONVENIENT ELUMENATION
• Ready-to-use formula • Oxidative hair color with an outer layer of Elumen reflections • Broad assortment from grey coverage to fashion
MOST CUSTOMIZABLE ELUMENATION
• High-definition direct dye additives that elevate oxidativehair color with unprecedented vibrancy and brilliance • Multi-dimensional shine • Outstanding color intensity
Topchic @Elumenated Shades + @Pure Pigments
Topchic @Elumenated Shades
Colorance + @Pure Pigments
Elumen
Dive into the Goldwell Color World and immerse yourself in creativity,enrich your skills and keep your knowledge up-to-date.
Create your individual @Elumenated Hair Color in the Goldwell Education Plus App.
This is your go-to destination for inspiration and information. Learn everything about upcoming trends and fuel your creativity.
Get insights from your Goldwell Sales Representative how to boost your color business.
Say goodbye to that same old dull, damaging hair color.Visit a Goldwell salon and speak to an expert stylist about brilliant color optionsthat will actually make your hair look and feel better than ever.